Bella Hadid's New 'Ôrəbella Scent Is the Ultimate Aura Enhancer

published 12 August 2025

Bella Hadid holding Orebella's newest scent: Eternal Roots Parfum.

'Ôrəbella is unlike other fragrance brands because it has supermodel and activist Bella Hadid behind it and doesn't simply sell perfume—it sells a combination of fine fragrance notes and aromatherapy essential oils that are expertly crafted to elevate and inspire the wearer. Think a better mood and a stronger aura.

The brand just debuted its fifth fine fragrance, Eternal Roots Parfum, and it's "a tribute to personal growth and a reminder for us all to pause, reflect, embrace joy, strength, and balance throughout life's journey," Hadid says. Ahead, learn why this new 'Ôrəbella scent deserves a permanent place in your fragrance lineup.

Orebella

Eternal Roots Parfum

Fragrance notes: fresh lychee, bergamot, pink pepper, raspberry blossom, pink sugar, suede, labdanum, papyrus, vetiver, birch smoke, patchouli

'Ôrəbella's new Eternal Roots Parfum is housed in the brand's signature geode bottle and features a unique and transformative scent. At first, it's light, fresh, and fruity thanks to the lychee, bergamot, and raspberry blossom notes. Let it dry down on the skin, and it becomes deeper, richer, and more grounded as notes of suede, papyrus, vetiver, birch smoke, and patchouli swirl up from below.

Its three aromatherapy essential oils are papyrus, bergamot, and vetiver root. The first is earthy and grounding, embodying strength. The second is bright and uplifting, evoking optimism. The third is centering, inspiring a sense of balance.

I think Eternal Roots smells like strength and light woven together. The first thing I notice is that bright, juicy burst of lychee and bergamot. It feels airy, joyful, almost like sunlight breaking through the trees. Then it melts into something richer and warmer with those beautiful woody and earthy notes—papyrus, vetiver, a touch of birch smoke—that make it feel grounded, like standing barefoot on solid earth. It's both soft and powerful at the same time.
Bella Khair Hadid

Like all of 'Ôrəbella scents, Eternal Roots is alcohol-free and has a biphase formula with two separate layers. The first layer is the trademarked 'Ôrelixir base, which is a skin-loving combination of snow mushroom and a blend of five oils (camellia, almond, olive, jojoba, and shea). The second layer is composed of aromatherapy essential oils and fine fragrance notes. To activate the biphase formula and get both the skin and scent benefits, make sure to shake the bottle before applying it.

'Ôrəbella's Eternal Roots Parfum is available for purchase on August 13.

Shop the 4 Other 'Ôrəbella Parfums

'Ôrəbella

Salted Muse Parfum

Fragrance notes: sea salt, pink pepper, olive tree accord, fig, lavender, cedarwood, sandalwood, amber

A Who What Wear team favorite, Salted Muse is a sultry, aquatic scent.

'Ôrəbella

Nightcap Parfum

Fragrance notes: ginger, cardamom, guaiac wood, vanilla, cistus, sandalwood, patchouli

Nightcap is a blend of cozy vanilla, rich woods, and warm spices. It's fall, bottled.

'Ôrəbella

Window2Soul Parfum

Fragrance notes: lemon, geranium, mint, jasmine, damask rose, tonka bean

This sheer floral fragrance is light, soft, and traditionally feminine.

'Ôrəbella

Blooming Fire Parfum

Fragrance notes: bergamot, cedarwood, clove leaf, cardamom, Tahitian monoi, jasmine, patchouli

This warm floral fragrance is an homage to freedom and dreaming under the sun.

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Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.