Why This New York Brand Is Taking Over the Fashion Scene
Some of the best brands come from designer duos. Jack McCollough and Lazaro Hernandez of Proenza Schouler, Kate and Laura Mulleavy of Rodarte, and the subjects of today’s story, Laura Vassar and Kris Brock of Brock Collection. The two, who also happened to be married, gave us the scoop on the brand that’s taken the fashion scene by storm. It's been spotted on major celebrities from Emma Stone and Gabrielle Union all the way to it models like Karlie Kloss and Jessica Hart, which makes us fairly certain this is just the tip of the iceberg for this cool, minimalist team of two. Scroll down for our Q&A with Vassar and Brock and to see who's worn their pieces lately, and if you feel inspired to splurge on a piece from the collection, we’ve included our favorites for you to shop today!
Who What Wear: Where are you both from, and when did you get into fashion?
Laura Vassar: I was born and raised in California. In high school, I started making my own clothes, and in college I began working as a stylist. For as long as I can remember, I have loved fashion.
Kris Brock: I was born and raised in Texas. When I was about 5 years old, my grandmother taught me how to sew. I have been sewing ever since I was a kid.
In Photo: Claire Danes in Brock Collection
WWW: Can you tell us about how the brand got started?
LV: Kris and I started working together when we were at Parsons. We quickly realized that the qualities one was lacking, the other excelled. It was almost like he was the yin to my yang. After school, we decided to create Brock Collection.
KB: We were in Paris one season, working on other jobs. We decided the following season, F/W 14, we would return to Paris with our first collection no matter what.
KB & LV: The idea for our brand was to make clothes women want to live in. It started with tailored coats and easy staples to complete a woman’s closet. Our brand is about creating new staples—unique pieces that are comfortable, liveable, and interesting.
In Photo: Elizabeth Olsen in Brock Collection
Jean Catuffe/GC Images
WWW: Who and what are your major design inspirations? Do they change each season?
LV & KB: They are always changing, evolving, being discovered. We're always surprised by what we're inspired by. The root of our inspiration comes from architecture, textiles, and antiques.
In Photo: Gabrielle Union in Brock Collection
Jamie McCarthy/Getty Images
WWW: Can you share a little bit about the production: what fabrics you use, where everything is sourced, produced, and so forth?
LV: My favorite part of the process is fabric research and development. Many of our fabrics are from mills in Italy and France. We work with our mills for months to develop and engineer our fabrics; this is the most exciting and crucial piece of the process.
KB: Production is really important to us. Our woven garments are produced mainly in New York City in the Garment District. Our denim is made in Los Angeles, and sweaters in Italy.
In Photo: Greta Gerwig in Brock Collection
WWW: What’s been the most exciting part about working on the line together?
LV: The beginning of each season, and the end.
KB: Being able to work together every day is really cool. We have a unique situation and we feel very fortunate.
In Photo: Jessica Hart in Brock Collection
Robino Salvatore/GC Images
WWW: How do you balance creativity with the business aspects of the company?
LV: We split our time between both aspects. Personally I love the creative side most.
KB: It’s nice to be able to step away from one piece of it to the other.
WWW: Who would be your dream client (past or present)?
LV: Lauren Bessette Kennedy
KB: Grace Kelly
In Photo: Karlie Kloss in Brock Collection