Baby Blue! Butter Yellow! Stormy Gray! 7 Color Trends You'll Want to Be Seen in This Summer

Influencer standing in butter yellow top and light blue pants.

(Image credit: @monikh)

While summer dressing often veers on the softer, more neutral side thanks to staples like linen pants, raffia bags, and white maxi dresses, there's nothing like a bright color to revitalize any outfit. At Who What Wear, we're strong proponents of mixing and matching the season's It tones almost as much as we mix our metals. There's no time quite like summer to experiment with your personal sense of style. If you veer on the basic side year-round like the majority of our editors, consider this your sign to break up with neutrals.

Over the last few weeks, I've been noticing more and more of my favorite outfits featuring can't-miss shades like fiery red, deep fuchsia, and neon green. While they're living on my favorite editors and influencers, you can find them on the runways from Paris to Milan. If there's one thing about me, it's that I can't resist a runway trend—especially one that works for warm weather.

Below, find seven of the best and brightest color trends to wear this summer and beyond. Mix and match basics straight from your closet with these adorable finds.

Soft Like Butter

Woman taking a mirror selfie wearing a butter yellow matching set.

(Image credit: @monikh)

This shade is this summer's bread and butter—literally. Soft yellow and butter yellow are popping up everywhere, with the off-white, creamy color making its rounds on linen pants, silk dresses, and adorable accessories I can't stop shopping.

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Fiery Red

Woman wearing a fiery red skirt and black tank top.

(Image credit: @elizagracehuber)

No joke, all our editors have been obsessed with red since the start of the year. Now that the heat is picking up, this fiery shade is turning up the volume. Pair the hue with a neutral tone to make it pop even more—a red skirt is always a nice touch.

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Summer Whites

Woman on a beach wearing a white summer dress.

(Image credit: @balencianas)

Ah, yes—there's nothing quite like a breezy summer 'fit, especially an all-white one. While the classic hue is already a summer staple, its newfound resurgence among the fashion crowd with monochromatic looks is one for the books. Opt for similar-toned hues to achieve a bright-white vibe.

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Framboise Fantasy

Woman wearing a pink summer dress.

(Image credit: @tamaramory)

Pink makes everything better. Last summer's Barbie pink was all the rage, but this year, fashion people are leaning into deeper raspberry and fuchsia tones for their bright, pretty outfits. Add a pop of purple or red to keep your look within the same color story without looking like a fruit—unless you're into that!

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Baby-Blue Skies

Woman wearing a blue button-down and jeans kneeling in front of bouquets of flowers.

(Image credit: @leasy_inparis)

Don't underestimate a light-blue basic to add to your outfit repertoire this summer. If you don't already own this versatile shade, this is your sign to add a breezy button-down or chic pair of light-wash jeans into your closet.

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Stormy Gray

Woman wears oversize slouchy gray blazer with white t-shirt and jeans.

(Image credit: @sarahlouiseblythe)

While understated gray has been the fashion crowd's go-to for quite some time now, it feels even more on-trend now that elegant dressing is hotter than ever. Opt for differing shades to add a dimensional pop to your warm-weather looks.

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Chic Chartreuse

Woman wearing a yellow bathing suit on a beach.

(Image credit: @aniyahmorinia)

Not quite green and not quite yellow, this shade has taken over fashion people's hearts and minds over the last few months. (Hello, Victoria Beckham S/S 23 collection!) If you're looking to make a statement, you can't go wrong with this impeccably cool hue.

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Assistant Shopping Editor
Ana Escalante is an award-winning journalist and Gen Z editor whose work ranges from dissecting size inclusivity at fashion week to discussing how American Girl Doll meme accounts are the the answer to society's collective spiral. She's covered it all: Queen Elizabeth II's corgis, Roe v. Wade frontline protests, and the emergence of jorts (or jean shorts for the uninitated). At Who What Wear, Ana is responsible for delivering smart, insightful, personality-driven shopping guides and trend features for a digital-first generation.Before joining Who What Wear, Ana was Glamour magazine's editorial assistant, where she focused on daily news and special packages, including leading the brand's 2022 Met Gala coverage. For more than half a decade, she has covered style, beauty, and digital culture for publications such as Paper magazine, Harper's Bazaar, Vogue Japan, and Allure, among others. Ana has been called a rising star in media by publications such as Nylon and Teen Vogue. (Her mother, meanwhile, calls her "the coolest person" she knows.)