Zara's Cheaper Line Is Suddenly So Edgy, It's Almost Unrecognisable

Don't get us wrong, we've always had a soft spot for Zara's cheaper TRF line (and many bloggers rate it as a destination point in-store), but within the past few days, the entire outlook of this section has undergone a major overhaul… And we're hooked.


(Image credit: Zara)

TRF was always kind of younger, cuter and sillier. But now it's edgy to the maximum, featuring more tracksuits than a Vetements convention, more layers than a Korean street style guru, and more standout accessories than Anna Dello Russo on a global tour. In short, there's a far more directional approach and that's manifested itself in one key way: an extensive mental shopping list that is probably about to become a reality as we type…


(Image credit: Zara)

Snapped on the backstreets of New York, a perfectly kick-ass set of models showcase the line's pieces that were made for piling on: a bumbag worn across the body here, a tulle dress over jeans there, tights layered under lace-up shoes or unexpected combinations of high-low mixes like hoodies with velvet trousers and faux fur or track pants with stacked platform boots.


(Image credit: Zara)

Love the campaign? Then you need to shop our best bits—go through the gallery below to discover them…

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.