The Shirts Londoners Are Willing to Line Up and Down the Street For

Earlier this year, the British shirt brand With Nothing Underneath hosted a sample sale in London that saw lines snake around Belgravia. One TikToker I follow said she queued for an hour and 45 minutes, and the brand handed out croissants for the dedicated shoppers. An hour and 45 minutes sounds like an awfully long time to wait for a button-down oxford shirt, but this level of hype isn't actually that surprising given that WNU has achieved cult status in the UK.

The brand was founded by fashion journalist Pip Durell. The former Tatler editor noticed a gap in the market for good-quality cotton shirts, and now, her shirts have become an integral part of the London fashion uniform. I will rarely go to a launch event without seeing at least one influencer or editor in one of these button-down shirts. One moment that really changed the trajectory of the brand was when Meghan Markle wore one of the shirts in a video for the charity Smart Works, and since then, she has continued to shop from the independent British brand.

Style Notes: The tomato-red linen shirt is a year-round staple.

WNU might have had a lot of influencer and press attention, but the success really lies in the quality of its products. I have five (yes, I know it's a problem) and have been really impressed by how durable the fabrics are and how they have stayed in beautiful condition despite being on regular rotation in my wardrobe.

By having a narrow focus on shirts, Durell and the team have been able to be really exacting about the construction and execution. The brand now offers a range of cuts, silhouettes, and fabrics, so you really can find the perfect shirt for you. "Our shirts are cut slightly oversize to give a flattering nonchalance, and we use the highest-quality material from Europe—be it our cottons and hemp from Portugal or silk from Italy," Durell tells Who What Wear. "You can always tell that a shirt is from WNU, as we have left our buttons on the 'man's side' as a nod to the inspiration we have taken from their crisp tailoring and our iconic men's tailoring houses on Savile Row and Jermyn Street."

Keep scrolling for an overview of WNU's best shirts, from crease-free Tencel in moody autumnal shades to striped linen shirts that are ideal for a beach escape. Durell tells us that the original shape, the Boyfriend, is the most popular among Brits, as it is tailored but has an oversize, nonchalant look.

Plus, it's worth noting that the brand does ship to the U.S. and has a helpful guide on its website to the expected taxes and shipping costs on international orders.

How Influencers Are Styling WNU Shirts

Style Notes: Several of the shirts come with matching shorts, which are ideal for vacations or lounging at home.

Style Notes: With Nothing Underneath has lots of striped shirts that can be dressed up or are comfortable for lazy days at home.

Style Notes: The striped shirts are particularly popular and can be worn buttoned up or open over a tank top.

Style Notes: A white shirt is a wardrobe staple, and Alexis Foreman's half tuck and rolled-up sleeves create a beautiful silhouette.

Style Notes: Rich chocolate is trending, and this shirt adds a luxurious feeling to even the simplest of looks.

Style Notes: This navy shirt is a popular offering from With Nothing Underneath and looks stylish with white trousers or everyday denim.

Style Notes: When it comes to shirts, it can be easy to stick to classics like navy, white, and stripes, but punchy shades like this raspberry shirt can add something else to elevated basics.

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