It’s no secret that colors can affect our sartorial decisions on a scale even greater than the season’s biggest trends. Over the past few years, we’ve seen the wave of millennial pink, followed quickly by lavender, and in recent seasons the rise of lime green. Naturally, with the new season come new winter color trends to consider for your wardrobe.
With the vast number of color palettes currently on the rise, it can be difficult to know exactly which ones are worth buying into for the season. So we tapped Shopbop’s fashion director, Caroline Maguire, for her expertise on exactly which colors you need to pay attention to this winter.
“Winter is all about the juxtaposition and unique color combinations,” she tells us. “We’re seeing magenta, cornflower blue, and tomato red come across in a huge way—specifically when paired with neutral tones such as cognac or camel.” On that note, if you’re ready to add some brighter hues to your winter wardrobe, keep scrolling to shop our favorite pieces in each color below.
Magenta
Now this is cool.
So pretty.
This will brighten up anyone's day.
Wear these with a cool graphic tee to dress them down.
Perfect for your upcoming formal occasions.
Cornflower Blue
This will go with anything.
Wear this to a holiday party.
Style these with a pair of heels.
You'll wear this for seasons.
Just in time for the weather to cool down.
Tomato Red
Athleisure has never felt so luxe.
Wear this to the office.
Contrast stitching is so big right now.
We can't get enough of this color.
This dress will be perfect for work.
Now, check out the color trend that's going to be huge in 2019.
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It's Official: This Is the Best 2026 Color Trend to Wear With NavyIt's as cool and vibrant as navy is boring.
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Introducing the Prettiest Legging Color Trend of 2026, as Worn by Maya HawkeBetter than black.
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If You're Going to Wear a Sweater and Sneakers With Leggings This Winter, Choose Them in This Pretty Color TrendJ.Lo knows a good legging hue when she sees one.
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Elsa Hosk Just Wore the Pant Trend That Looks So Expensive You'll Assume You Can't Afford ItBut anyone can! Let me prove it.
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Burgundy's Close Cousin Is Quietly Becoming 2026's Most Elegant Color TrendShop our picks from Zara, Aritzia, and more.
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Elle Fanning Wore the Nonbasic Sweater Color Every Posh Dresser OwnsSo pretty.
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The Non-Black Jacket Color Trend British and American Women Are Wearing to Look More Elegant This WinterIt looks expensive every time.
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The Tasteful Color Trend Italian and British Women Are Both Wearing This WinterIncluding Victoria Beckham.
