It's True: I'd Get Rid of All My Makeup for a Lifetime Supply of This Brand

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(Image credit: @aniyahmorinia)

Welcome to The Great Beauty Try-On, where we seized the opportunity to test-drive the best-selling makeup products from some of your favorite beauty brands (plus some newcomers!) and documented the process along the way.

In the year and a half that I've been a beauty editor, my makeup collection has increased tenfold. (No complaints here.) I get to test viral products, my Sephora points are in the thousands, and the urge to do my makeup at 2 a.m. is definitely strong. My beauty products and I have built a pretty unbreakable bond. To put it simply, I sometimes have a hard time parting ways with empty bottles. But I recently found a beauty brand that's testing my loyalty: Black-owned, vegan, and cruelty-free brand Uoma Beauty.

I admit I'm a little late in joining the Uoma Beauty fan club, but I'm here now, and that's all that matters. You may be familiar with this brand's Pull Up for Change challenge, which asked beauty brands to share the actual percentage of Black employees in leadership positions at their companies back in 2020. At its core, Uoma was created in celebration of diverse beauty, and it's making waves not only in the industry but also in my beauty routine. When I tell you these products are made for all, I mean it. I've been sending selfies to all of my friends, raving about the Say What?! foundation, which comes in 51 shades and matches my skin perfectly. The Stay Woke concealer is no different—an absolute match made in heaven. But I'll stop teasing you and let you see exactly why I'd be willing to give up all the makeup in my arsenal for a lifetime supply of Uoma Beauty products. Keep scrolling for the 10 products making me rethink my entire makeup collection.

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(Image credit: @aniyahmorinia)

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(Image credit: @aniyahmorinia)

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(Image credit: @aniyahmorinia)

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(Image credit: @aniyahmorinia)

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(Image credit: @aniyahmorinia)

The Special-Occasion Finds

Next up: Our Friends Always Hit Us Up for Product Recs—12 No-BS Beauty Brands to Try RN

Aniyah Morinia
Associate Branded Content Editor
Aniyah Morinia is an NYC-based associate beauty and fashion editor at Who What Wear. She has worked in fashion media since 2018 and joined WWW's branded content team, where she not only writes for some of her favorite brands but also creates content for them. Aniyah will find any excuse to get a photo of her outfit and absolutely loves taking photos. She graduated from the University of Florida in 2020 with a bachlor's degree in public relations and started post-grad life freelancing for EveryStylishGirl, Riot Swim, and Baby Tress. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. When Aniyah's not writing or creating content, you can find her exploring Brooklyn and eating her way through the city. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).