I'll just come right out and say it: My self-control is lacking in the beauty department. I want to test, swatch, and order just about every new arrival on the market right now. I'm not sure if I should blame the new season, the targeted ads, or my fellow editors with good taste for all the products in my cart right now, but the deed is done. Luckily for our wallets, I'm a bit of a high-low beauty connoisseur. The goal is to chase effective hair, makeup, and skin products rather than a popular name or a hefty price tag. And I did just that with the 30 products below. We have SPF, deodorant, lip liner, lash treatments, and more. If you want to add some new items to your summer lineup, keep scrolling.
Color Wow
Color Wow Extra Strength Dream Coat Ultra-Moisturizing Anti-Frizz Treatment
My fellow editor Anneliese Henderson swears by this product. I trust her and all the rave reviews online.
SHEGLAM
Crystal Jelly Glaze Stick
I love dabbing this glaze stick directly onto the inner corners of my eyes for that luminous look.
COSRX
The Retinol 0.5 Oil
Propaganda I'm falling for: retinol. This one targets loss of elasticity and dryness.
Image Skincare
Vital C Hydrating Overnight Masque
Self-care in the summer just hits different. I'm adding this overnight mask to the lineup.
e.l.f. Cosmetics
Halo Glow Powder Filter
Catch me touching up my makeup on the subway, in the back seat of the car, and at the dinner table all summer long.
REFY
Lip Sculpt Longwear Liner
It's internet famous for a reason. This long-wear, transfer-proof lip liner will take every lip combo to the next level.
TULA
24-7 Moisture SPF
I'm a sucker for a two-in-one product. This moisturizer has SPF 30 and leaves your skin hydrated all day long.
Hanni
Splash Salve In-Shower Body Moisture Treatment
My coworker Kaitlin is a huge Hanni fan and highly recommends these products. In the spirit of a self-care summer, I'll be taking her advice and indulging in this in-shower treatment.
Katie Kime
The Oversized Accessory Bag in Color Block
To hold all the beauty buys en route to you right now, of course.
Nécessaire
The Hand Cream
Don't be fooled! My hands still get dry during the warmer months. I love leaving this in my desk drawer at work.
OPI
GelColor Love Is in the Bare
I'm not getting engaged, but if I were, I'd want this to be the color of my manicure.
TULA
Protect + Glow
Sunscreen is important year-round, but especially in the summer. This one protects your skin from not only the sun but also from pollution and blue light.
Garnier
Color Retouch in Brown
All it takes is $5 and 10 minutes for your roots to disappear.
SHEGLAM
Complexion Boost Concealer
Meet the creamy, lightweight, and brightening concealer I added to my rotation.
Olaplex
No.4 Bond Maintenance Shampoo
My hair is slightly damaged from heat during the winter months. This duo is visibly strengthening my strands one wash at a time.
Westman Atelier
Face Trace Cream Contour Stick
Sculpted glow in progress.
SHEGLAM
Color Bloom Liquid Blush
The pigment, the applicator, the glow. Our beauty team couldn't believe this was only $7.
Dippity-do
Girls With Curls Gelée
I've already gone through two tubs of this. Enough said.
Dossier
Ambery Vanilla Eau de Parfum
It's inspired by YSL's Black Opium and under $30? Sold.
Eve Lom
Cleanser
Ditch the makeup wipes for this cleanser and thank me later.
Flash Cosmetics
Flash Happy High-Definition Mascara
Length, volume, and curl are all I ask for in a mascara, and this delivers.
SHEGLAM
PoutPerfect Moisturizing Solid Lip Gloss
I pair this with my signature dark-brown liner and have the perfect nude lip.
Camille Rose
Curl Maker
My girls love this stuff. I apply it generously before topping my wash and go off with the curl gel above.
bareMinerals
Original Mineral Veil Set + Protect Translucent Powder Mineral SPF 25
Finally, an effective way to reapply SPF over my makeup. This will be at the bottom of my purse in three to five business days.
T3
Aireluxe Professional Hair Dryer and Brush Set
At-home blowouts, here I come.
OPI
Nail Lacquer Big Apple Red
Red-nail theory aside, you can't go wrong with a classic red manicure.
Bubble Skincare
Slam Dunk Hydrating Face Moisturizer
Bubble is more than cute packaging. I love a moisturizer made for sensitive skin and packed with natural ingredients.
Salt & Stone
Deodorant
To be honest, I could not survive NYC's heat waves without this deodorant.
Medicube
PDRN Pink Collagen Cream
This is the kind of moisturizer that you save for special nights because it feels luxurious. I love applying this with the iconic Booster Pro.
Aniyah Morinia is a beauty and fashion editor based in New York City. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).