Sorry Not Sorry —30 Makeup, Skin, and Haircare Finds That Will Eventually Fill My Bank Statement

WWW Editor applying blush

(Image credit: @aniyahmorinia)

I'll just come right out and say it: My self-control is lacking in the beauty department. I want to test, swatch, and order just about every new arrival on the market right now. I'm not sure if I should blame the new season, the targeted ads, or my fellow editors with good taste for all the products in my cart right now, but the deed is done. Luckily for our wallets, I'm a bit of a high-low beauty connoisseur. The goal is to chase effective hair, makeup, and skin products rather than a popular name or a hefty price tag. And I did just that with the 30 products below. We have SPF, deodorant, lip liner, lash treatments, and more. If you want to add some new items to your summer lineup, keep scrolling.

Aniyah Morinia
Branded Content Editor

Aniyah Morinia is a beauty and fashion editor based in New York City. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).