Looking for a Signature Scent? Our Editors Firmly Stand Behind These


There's a lot of power in a signature scent—it's another form of personal identity that allows the wearer to be sensed without even speaking. Consider it the beauty counterpart to personal style. And just like my own sartorial approach, I've taken care to find a scent that really resonates with me. 

As most of you already know, fragrance is a highly personal thing. I would be okay with smelling like Atelier Cologne's Vanille Insensée for the rest of my life. On the other hand, my mother tends to run across the room anytime she's within walking distance of it. Each person has their own idiosyncratic preferences that add an extra layer of complexity to the business of fragrance. It's partly why it's taken me so long to find my own favourite scent that I can stand to wear on repeat.

If you're equally overwhelmed about how to go about finding your own signature scent, I have a few trusty recommendations that might help. I asked my colleagues to reveal their own personal fragrances they use religiously and let me say the list is quite diverse. From niche, musky scents to nostalgic classics, these are the fragrances our editors always keep in stock.

Kristen Nichols, Senior Fashion Editor


(Image credit: @kristenmarienichols)

Allyson Payer, Senior Fashion Editor


(Image credit: @allypayer)

Courtney Higgs, Beauty Editor


(Image credit: @court_higgs)

Kat Collings, Editor in Chief


(Image credit: @katcollings)

Jasmine Fox-Suliaman, Audience Engagement Editor


(Image credit: @fashionwithjazz)

Anna Laplaca, Associate Fashion Editor


(Image credit: @anna__laplaca)

Indya Brown, Market Editor


(Image credit: @indyabrown)

Judith Jones, Senior Market Editor


(Image credit: @joiedejude)

Erin Jahns, Senior Beauty Editor


(Image credit: @erin_jahns)

Hannah Almassi, Editor in Chief


(Image credit: @hannahalmassi)

Elinor Block, Assistant Editor


(Image credit: @nellblock)

Mica Ricketts, Beauty Editor


(Image credit: @micaricketts)

Up next: I'm not going away this year, but these 13 perfumes smell like holiday.

Fashion Market Editor

Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. While going to school at Columbia University in New York City, she got her feet wet in the fashion industry interning at Elle magazine, Harper's Bazaar, and New York magazine's The Cut. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. There, she worked on a multitude of projects, including styling inbook feature stories for New York magazine's print issue, writing and pitching market stories for The Cut, and serving as fashion lead for The Cut's branded content. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter. Now she is a fashion market editor for Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her duties as a fashion market editor, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times. But once the computer goes down and the emails turn off, she's likely eating her way through Koreatown, hunting down vintage furniture, scoping out new outrageous nail designs to try, or taking a hot cycling class.