I'm a Beauty Editor—17 Staples I'd Put In Your Basket If We Went Beauty Shopping


(Image credit: @erin_jahns)

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

I can, quite literally, shop until I drop when it comes to beauty products. And, if you give me a shot of espresso or two, I can pick right back up again. Sure, I might spend most of my waking work hours ingesting everything and anything related to the topic, but get me in beauty department or steer me to the best online beauty retailers, and I can do some serious damage for hours on end. 

Suffice to say, I've become the preferred shopping partner when any of my friends or family have the urgent need to re-stock or replenish their beauty wardrobes. (A job I take very seriously, I might add!) With summer just around the corner, I've been getting more and more DMs and texts from people asking what they should be buying right now. So, I thought I'd add my picks to your theoretical basket too! Just think of me as a beauty-oriented Jiminy Cricket. Keep scrolling! 

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Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.