Cast your mind back all the way to September 2017. It was in the early days of Harry and Meghan's first official outings together, thanks to their joint attendance of the Invictus Games in Toronto. This was months before the official engagement was announced, and therefore way ahead of our wedding dress obsession schedule, but even then, the "Meghan Markle effect" was strong.
When Markle wore a classic formula of a white shirt, skinny jeans and tan pointed ballet pumps, Google searches for the denim brand she had chosen—Mother—rose by 60% that week. And the day after Meghan showcased her designer denim of choice, Mother's website traffic increased by over 200%, and the brand experienced a stellar October, beating its own sales forecast by almost 20%.
On Meghan Markle: Misha Nonno The Husband Shirt (£132); Mother Looker Ankle Fray Jeans in Love Gun; Sarah Flint Natalie Pumps; Everlane bag; Finlay & Co Percy Sunglasses (£120)
It's the fairy-tale retail story every fashion label is probably dreaming of right now. But Meghan isn't the only girl to be hooked on Mother denim: I've previously spoken of my enthusiasm for the brand's soft, comfy fabrications and super-flattering cuts before—it's the only brand to have persuaded me into skinny jeans since I was a teen.
This particular style, the Looker Ankle Fray, has long been a favourite amongst fashion girls in the know. The Love Gun wash Meghan chose has risen in popularity since, so much so that Mother has opted to recut them and release them TODAY (March 16) to an already insane waiting list of 400 people and counting. You're going to have to be fast to get your hands on them: Shop her popular jeans below before they go!
These are the exact same wash. Please be aware that import costs will be added to this particular pair, as they are being sent from the U.S.—Looker Frays usually cost between around £290 and £300.
A smart wash that works year-round.
For girls who can't give up their black skinnies.
-
This Necklace Trend Is Timeless, Radiates Wealth and Makes Everything You Wear Look So ClassyIt's only my dream Christmas gift.
-
I Thought This Bag Colour Looked a Little Cheap, But Meghan Markle and Fashion People Just Proved It's So ElegantA key new-season trend.
-
Meghan Markle Managed to Wear 5 Huge Summer Trends in Just 72 Hours—They All WorkedEvery look was a winner.
-
If You Like Sambas, You'll Love the Trainer Alt Kaia Gerber and Hailey Bieber Are IntoThese are about to be everywhere.
-
Meghan Markle Just Wore the Skinny-Jeans-and-Flats Outfit I Always See in ParisAnd it's so easy to copy.
-
Dua Lipa Just Wore a Jaw-Dropping, Plunging Gown to the GrammysNext level.
-
The 2024 Grammys Red Carpet Looks That Have Everyone TalkingLet's discuss.
-
I Need VB to Explain How She Got Through Airport Security in These ShoesThis is a pressing matter.
