Features
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36 Iconic '90s Fashion Trends That Still Feel Relevant in 2025
Baby, one more time.
By Elinor Block
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Trust Me: These Pretty Summer Nail Colours Will Give You Major Holiday Vibes
The perfect summer mani.
By Grace Day
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Slim-Fit Trousers Are Back—Here Are the 3 Shoes They Work Best With
Like it or not.
By Hannah Almassi
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I'm a Huge Fan of M&S Perfumes—These 10 Could Easily Pass for Designer
Smell expensive without breaking the bank.
By Grace Lindsay
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Suddenly, This Rich-Looking Trainer Trend Is Taking Over
All signs indicate.
By Natalie Munro
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I've Found Them—The Best High-Street Wedding Dresses That Look More Expensive Than They Are
Yes, really.
By Hannah Almassi
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I’m Going for Casual Elegance—11 Low-Key Yet Classy Outfits I'm Copying This Summer
Totally effortless.
By Maxine Eggenberger
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I've Been a Stylist for 20 Years—These Are the Key Buys on My Spring Wish List
Listen to the expert.
By Emily Dawes
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Tasteful Dressers Have Carried This Style for 70 Years—Now, It's 2025's Biggest Handbag Trend
Prepare to see this shape everywhere.
By Anna LaPlaca
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The H&M X Magda Butrym Collection Just Launched—11 Pieces That Will Sell Out Immediately
They're already moving fast.
By Florrie Alexander
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I Popped Into Zara, and This Elegant Dress Trend Is Its Most Expensive-Looking for Summer
The chicest style in store.
By Imani-Nia Francis-Tsolaki
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Welcome to the Who What Wear UK Wedding Issue 2025!
Your ultimate guide to all things stylish in the world of nuptials.
By Who What Wear
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The Ultimate Honeymoon Destination Guide—From Minimoons to Bucket-List Trips
Dream destinations.
By Rebecca Rhys-Evans
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We Try Before You Buy: Chic Wedding Guest Looks That Meet Every Dress Code
There's something for everyone.
By Sophie Robyn Watson
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The Who What Wear UK Wedding Directory: The Venues, Suppliers and Brands We Genuinely Recommend
Your definitive guide to planning the big day.
By Who What Wear
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Scenting Your Wedding Isn't Frivolous, It's an Art Form—Here's How to Get It Right
Nothing need go unfragranced.
By Shannon Lawlor
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The Bridesmaids Edit: 21 Chic Pieces Your Friends Will Actually Want to Wear
*Here's to the bride and groom*.
By Humaa Hussain
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The Wedding Trends That Are Officially In This Year
According to experts.
By Maxine Eggenberger
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Here Comes the… Chicest Hen Do Itineraries for Every Type of Bride
Disposable cameras at the ready.
By Ava Gilchrist
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A Jackie-Kennedy Inspired Cake, 3 Chic Outfits, and a 1am Wedding Breakfast—This Wedding Had It All
See every detail from the beautiful day.
By Poppy Nash
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And Now, the Most Iconic Bridal Looks of All Time
From Princess Diana to Diana Ross.
By Natalie Munro
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I Thought These '90s Accessory Trends Were Over, But Turns Out They're Making a Comeback for 2025
It's throwback season.
By Jess Kelham-Hohler
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I'm on the Hunt for Anti-Trend Sandals—Here Are 19 Timeless Styles I've Seen and Loved
A footwear staple.
By Emily Dawes
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I Just Noticed This “Dated” Bag Trend Has Been Victoria Beckham’s Go-To for 20 Years
Keeping it close to her chest.
By Ava Gilchrist
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I'm Not Saying Black Handbags Are "Over", But This Chic Colour Is Taking the Lead Right Now
The one to watch.
By Natalie Munro
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Instead of Jeans, Fashion People Are Turning Their Attention to This Elegant Skirt Style This Summer
#1 on my wish list.
By Bébhinn Campbell
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It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Early indicators.
By Emily Dawes
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The Complete Capsule: Our List of the Best Basics Money Can Buy
The ultimate shopping list.
By Emma Spedding
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Dress Season Has Arrived! 29 Easy Throw-On Styles That Still Feel Really Polished
Chic wardrobe heroes this way.
By Emily Dawes
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It's All in the Details—6 Chic Bridal Accessories That Are Just as Important as the Dress
The finishing touches of dreams.
By Florrie Alexander