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I Spend Too Much Time on TikTok—My "Research" Shows These 7 Fashion Trends Will Be Everywhere in 2026
Findings from my endless scrolling.
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My Friend Asked Me Which Uggs I Think Are Worth Buying This Winter—These Are the Ones on My Wish List
A classic, now and forever.
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We're Knitwear-Obsessed Editors—7 Jumpers and Cardigans We Can't Stop Wearing This Winter
Direct from our wardrobes.
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The 7 French-Girl Winter Nail Trends Everyone in Paris Is Wearing Right Now
Naturally, they're so chic.
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Welcome to the Who What Wear UK Winter Issue 2025!
Featuring Erin Kellyman.
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27 New-In Buys on Our Editors' 2026 Wish Lists
Our ultimate edit.
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The Numbers Are In—These Were the Most Popular Beauty Products of 2025
The stats speak for themselves.
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Dressing Up Is Back! This Is Your Definitive Guide to Doing it Well
Feathers! Sequins! Satin! Oh my!
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Choose Your Fighter: 2026's It Bags Have Arrived
The key styles to know.
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Erin Kellyman Is Rewriting the Leading-Lady Playbook—2026 Is Just the Beginning
The actor shares her journey.
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7 Chic Outfit Formulas Stylish People in London, Paris and New York Rely On When It's Really, Really Cold
Practicality meets wow factor.
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The Stats Don't Lie: These Are the 11 Most Classic Designer Handbag Brands of Our Generation
Immortal appeal.
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I Just Tried Levi's Best-Selling Jeans—These 6 Pairs Seriously Impressed Me
So much more than just 501s.
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15 Under-£100 Christmas Gifts That Look Chic and Thoughtful, Even If You’re Shopping Last Minute
No panic shopping here.
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I'm Building an Elegant, Cosy Wardrobe—This Cashmere Knit Is Top of My Wish List
Now, in a new colourway.
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I've Just Discovered Zara’s Chicest Bags Can Be Personalised—Now I’m Gifting Them to Everyone I Know
Christmas shopping, complete.
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No Offence to My Puffer Coat, But This Chicer Alternative Is Already Taking Over My 2026 Capsule Wardrobe
Polished, classy and elegant.
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No Lie: These Editor-Approved Coats Are So Warm, They Feel Like Actual Duvets
Perfect for the cold weather.
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29 Celebs and Fashion People Who Are Making Me Want to Grow My Hair Long
The longer, the better.
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Got an Invite to a Winter Wedding? These 13 Chic Dresses Will Need Your Utmost Consideration
The wedding bells are ringing!
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Hold the Leather Jacket—These 5 Blazer Trends Will Look Chicest With Your Jeans Next Year
Not your average blazers.
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Sorry, Not Sorry—These Iconic ‘90s Outfits Prove Winter Dressing Was So Much Chicer Back Then
Totally timeless.
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I Tapped the Internet’s Coolest People for Inspiration on Stylish Outfit Formulas—6 I’m Replicating
The looks in my Good Outfits folder.
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The Secret’s Out: 11 Under-the-Radar Knitwear Brands Fashion People Have Quietly Worn for Years
Cosy up this winter.
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I’m a Nail Trend Expert—7 Autumn-to-Winter Manicures That Scream "Ahead of the Curve"
The best transitional nail trends.
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Chic Women Wear Grown-Out Bobs—Here's How I’m Styling My Own In-Between Cut
Expert tips and inspiration.
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Not Flats, Not Boots, Parisians Are Wearing This Elegant Shoe Trend On Repeat Right Now
Always elegant.
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Only the Most Elegant of People Will Be Wearing These 13 Christmas Nail Designs
Spoilt for choice.
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6 Elegant, Throw-On Pieces You'll Find in a French Woman's 2026 Capsule Wardrobe
Such sophisticated staples.
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Heels at the Ready—These Are the 6 Pedicure Colours We're Wearing on Our Toes in December
Hello, party season.
