Editors Agree—These Are the Best Haircare Brands of All Time

We all know the power of a really good hair day. When your hair looks and feels good, you walk a little taller, you exude confidence and you might even admire your crowning glory in every reflective surface you walk past. If you manage to re-create salon-worthy results at home, you know it's going to be a good day. On the flip side, when a bad-hair day strikes it can completely kill your vibe. That's why finding the best haircare brands for your hair is key to having a good hair day. Every. Single. Day.

However, it can be easy to get in a haircare rut. Over time, our hair may have varying needs depending on its texture, cut and colour. What might have once worked for you might not be serving you now, and with so many haircare brands around, just walking (or clicking) into the aisle can be hugely overwhelming if you're thinking about switching things up. 


(Image credit: @eleanorvousden)

As a beauty editor (who previously worked on a specialist hair magazine before joining Who What Wear UK), I've been lucky enough to try a lot of haircare products. My bathroom is brimming with shampoos, conditioners, hair masks and hair-styling products that I have on rotation for testing. But only the very best take permanent pride of place in my shower.

To help you find the very best brands that I think are genuinely worth your cash (rather than money down the drain), I've rounded up my all-time favourite brands and enlisted the help of the Who What Wear UK team to share theirs, too. 

The Best Haircare Brands, as Loved by Editors


(Image credit: @monikh)

1. Ouai

2. K18

3. Virtue

4. Pattern

5. Oribe

6. Got2b

7. Fekkai

8. JVN

9. Color Wow

10. Arkive Headcare

Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.