
Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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Everyone in Fashion Wants to Own These Miu Miu Loafers—Here’s Why They’re So In-Demand
Let me explain.
By Marina Avraam
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It’s Official: The Striped Top Is Autumn's Hero Piece—4 Styles Fashion People Can’t Stop Wearing
The Breton has had a makeover.
By Marina Avraam
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Zara Is Brimming With Expensive-Looking Autumn Pieces—These 19 Could Pass for Designer
So elevated.
By Marina Avraam
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The Frankie Shop Jackets Rarely Stay in Stock for Long—These Styles Are Backed by Fashion Experts
"Main character" outerwear only.
By Marina Avraam
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9 Classic Dior Bags Fashion People, Royals and Celebrities Will Never Stop Carrying
The fairest of them all.
By Marina Avraam
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Sienna Miller Makes Gucci’s Giglio Tote the It-Bag of the Season—And It’s Just Launched in Mini
An instant classic.
By Marina Avraam
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15 H&M Studio Basics That Are So Good, I’m Building My Entire Autumn Wardrobe Around Them
Sharp and elevated.
By Marina Avraam
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H&M Just Quietly Dropped the Most Expensive-Looking Autumn Staples
Insider tips.
By Emily Dawes
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The "Ugly" Shoes Elite Fashion People Automatically Started Wearing on 1 September
Cosy and cool.
By Marina Avraam
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Arket’s Knitwear Has a Cult Following—These 9 Styles Prove Why
Knitwear heaven.
By Marina Avraam
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The Autumn 2025 Starter Pack: A Shopping Editor's Guide to the New Season
Essentials only.
By Marina Avraam
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Zara Just Dropped the Most Expensive-Looking Minimalist Edit—15 Items That Will Sell Out by Autumn
Well done, I want it all.
By Marina Avraam
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And Now, Every Perfect Item on Our Fashion Editors' Autumn Wish Lists
Take a peek.
By Maxine Eggenberger
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Zara Just Confirmed It—3 Colour Trends That Will Make Every Autumn Outfit Look More Expensive
Deep, earthy tones only.
By Marina Avraam
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I’m a Sleek Minimalist—These 27 Zara and H&M Pieces Fit Into My Forever Wardrobe
A minimalist's dream.
By Marina Avraam