
Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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My Chicest Colleagues and I Agree—This Elegant Jacket Will Be Spring’s First Cult BuyThe perfect spring layer.
By Marina Avraam
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In Paris, Chic French Women Own At Least One Of These Minimal Zara, H&M and COS PiecesQuietly chic buys.
By Marina Avraam
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Zara's Spring Arrivals Have Me Gasping—15 Pieces That Won't Be in Stock Past 1 MarchBring on the flowers.
By Marina Avraam
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I Thought The Row’s Chic, Quiet Luxury Handbag Was Gone Forever—Finally, It’s Back in StockProof that miracles do happen.
By Marina Avraam
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Zara's Viral Polka-Dot Jacket Sold Out in Days—Now It's Back, Just in Time for SpringThe perfect new layer.
By Marina Avraam
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Chic French Women Get Their Cardigans From Mango, Reformation and Sézane—9 Styles They Swear ByJ'es please.
By Marina Avraam
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H&M's Expensive-Looking Cardigan Sold Out Instantly Last Year—Now It's Back In a Chicer ShadeSoft, elevated and endlessly layerable, this is the knit fashion people are backing for spring.
By Marina Avraam
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It’s Official: These Are the 15 Most Popular H&M Buys of 2026 So FarYour favourites, all in one place
By Marina Avraam
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Found: The Designer-Coded Handbag Stylish Women in London and NYC Are Obsessing OverSpacious enough to fit your entire life.
By Marina Avraam
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If You Want a Chic, Timeless Capsule Wardrobe in 2026, Start With These 7 PiecesFrom minimal trainers to funnel-neck jackets.
By Marina Avraam
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I’m Building a Rich-Looking Spring Wardrobe on a Budget—5 Elevated Buys That Made the CutElegant buys ahead.
By Marina Avraam
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Everywhere I Look, Stylish Londoners Are Wearing the Subtly Chic Cardigan Trend That Screams "Expensive"The definition of preppy-cool.
By Marina Avraam
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My French Friend Swears By H&M's Expensive-Looking Basics—9 Staples She’s Currently Stocking Up OnJ'obsessed.
By Marina Avraam
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My Chicest Friend Tipped Me Off—COS's Elegant Stovepipe Jeans Are the It Style for 2026So French-coded.
By Marina Avraam
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After Weeks of Searching, I Found an Even Chicer Alternative to The Row's Margaux, and It’s Still in StockHailey Bieber is also a fan.
By Marina Avraam