
Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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It's Officially Hot—19 Zara, COS and Reformation Dresses My Chic Friends Are Quietly Obsessed With25°C attire.
By Marina Avraam
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I Wanted a Minimalist, Timeless Spring Wardrobe—These 7 Luxury Basics Got Me ThereBasics worth investing in.
By Marina Avraam
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H&M’s New-In Section Is Full of Expensive-Looking Spring Staples—9 Items Bound to Sell Out FirstI gasped.
By Marina Avraam
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I Asked My Chic French Friend for Her Favourite Pretty Blouses—9 Elegant Styles She Sent OverThe ultimate "nice top".
By Marina Avraam
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Uniqlo's Spring Collection Is Full of Timeless, French-Inspired Basics—9 Pieces Set to Sell Out FirstA minimalist's dream.
By Marina Avraam
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Hold the £5K Bags—This Is the More Affordable Brand Celebrities and Insiders Have Been Carrying for YearsA quiet-luxury hero.
By Marina Avraam
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All My Chicest Colleagues Own Uniqlo’s Viral, Expensive-Looking Jeans—But They’re Selling FastYour next forever pair.
By Marina Avraam
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Stylish Women Across Europe Agree: *These* Are the Most Elegant Quiet-Luxury Jackets to Wear This SpringAnti-trend styles ahead.
By Marina Avraam
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It’s Officially Spring, and H&M Just Dropped Every Chic Shoe Trend—5 Styles That Will Go FirstPut a spring in your step.
By Marina Avraam
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Claudia Winkleman’s Show Is Here, And I'm Already Tracking Down The Outfits—Shop Her Exact Looks HereThe wait is over.
By Marina Avraam
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Zara Called It: These Are the 5 Chicest Jeans Trends Making Outfits Look Instantly More ElegantFresh spring denim.
By Marina Avraam
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My Friend Gave Me a Strict Budget to Update Her Spring Wardrobe—9 Zara, H&M and COS Items I ChoseWise investments.
By Marina Avraam
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I Like My Handbags Minimal and Rich-Looking—5 Quiet-Luxury Styles I’m Backing This SpringThe chicest line-up.
By Marina Avraam
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Chic French Women Are Wearing This Exact Blouse With Jeans This Spring—But It Won’t Be in Stock for LongIt's a Dôen spring.
By Marina Avraam
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I Have Expensive Taste, But Zara’s Viral £30 Sandals Are the Only Pair I Want This SpringThey're back.
By Marina Avraam