
Marina Avraam
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. With 6 years of experience in the fashion industry, prior to joining Who What Wear, Marina was Deputy Commerce Editor at Grazia UK, where she honed her trend-spotting skills and ability to predict exactly what audiences want to shop and when. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.
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H&M's New-In Section Has Never Looked So Expensive—15 Items Stylish Women Will Be All OverA treasure trove of chic finds.
By Marina Avraam
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Hold the Crew-Neck Cardigans—In 2026, Women With Good Taste Are Wearing This Chic Style InsteadSpring capsule wardrobe, complete.
By Marina Avraam
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My V-Neck Jumper Earns Me the Most Compliments—9 Equally Chic H&M, Zara and Reformation StylesThe perfect knit.
By Marina Avraam
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Mark My Words: COS's Funnel-Neck Jacket Will Be Spring's First Sell-Out ItemNo notes.
By Marina Avraam
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I Asked My Coolest London Friends What They’re Buying From Zara—9 Pieces That Kept Coming UpEffortless finds only.
By Marina Avraam
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Everywhere I Look, Stylish Women in Europe Are Carrying This Elegant, More Affordable HandbagThe definition of Scandi chic.
By Marina Avraam
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I Can't Stop Tracking Down Claudia Winkleman’s Traitors Outfits—Shop Her Exact Looks HereKnits! Coats! Blazers!
By Marina Avraam
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2026’s It Bag Has Just Been Crowned, and All the Coolest Women You Know Already Own ItThe 20-year-old icon is back.
By Marina Avraam
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The Chicest Women I Know All Shop at Zara, H&M and COS—15 Elegant Pieces They’re Backing in 2026You wouldn't believe they're high street.
By Marina Avraam
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From London to NYC, Elegant Women Keep Wearing This Rich-Looking Cashmere Jumper, and It’s Still in StockThe only thing I'm wearing till spring.
By Marina Avraam
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Mark My Words: This Elegant The Row Bag Will be Everywhere in 2026—and It’s Finally Back in StockI've waited months.
By Marina Avraam
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I'm 5'2"—Zara Jeans Are by Far My Favourite on the High StreetApproved by a denim obsessive.
By Marina Avraam
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I'm Calling It: Zara's £35 Expensive-Looking Loafers Will Sell Out in Under a WeekAnother perfect internet find.
By Marina Avraam
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Not Skinny, Not Wide-Leg—Stovepipe Jeans Are the Chic 2026 Denim Style All Over Zara, H&M and MangoBuh-bye, baggy jeans.
By Marina Avraam
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We're Two Weeks Into January, and H&M Has Dropped Every Chic 2026 Trend—4 Pieces That Will Go FirstOnly the good stuff.
By Marina Avraam