This New Way to Shop for Designer Bags Is Already Kendall Jenner–Approved


(Image credit: Courtesy of FWRD)

If you're a lover of designer bags, prepare to be thrilled by this industry news: Fwrd just launched an exciting new program that provides a more responsible way to shop and a loophole to maintaining an updated handbag arsenal without depleting your bank account. The program is called Fwrd Buyback, which serves as a one-stop destination for customers to exchange past purchases to receive credit to shop all the sparkling new items on both FWRD and Revolve. This includes designer brands such as Saint Laurent and Bottega Veneta, in addition to items included in Fwrd's Creative Director, Kendall Jenner's, ongoing edit of must-have items. "The more I work with the Fwrd team, the more I learn just how deeply they understand their customers. The Fwrd Buyback program is yet another way to show that they're always listening, and I'm thrilled that after years of their hard work perfecting the system, it has come to fruition," says Jenner. 

Here's some more context on how the program works—by trading in an unwanted handbag of your choice, you are guaranteed a trade value of up to 50% credit for all new handbags available on Fwrd. Eligible bags must be in excellent condition with a purchase date of up to 12 months prior. By doing so, you are staying on top of the trend circuit while participating in a new circular fashion movement. Sounds like a win-win to me (and Kendall Jenner). Below, shop a sampling of the trending designer bags that are currently available in the Fwrd Buyback program

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Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.