Alyssa Brascia

Alyssa Brascia is an associate beauty editor at Who What Wear specializing in makeup, nail, and fragrance content. As a self-taught makeup artist and perfume savant, Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure currently sweeping social media—reporting live from New York Fashion Week or fresh from her latest doomscroll. She is based in New York City and has 3+ years of industry experience, with rivers of content spanning from multigenerational lipstick reviews to celebrity style roundups. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University and went on to serve as a staff shopping writer at People.com for more than 2.5 years. Her earlier work can be found at InStyle, Travel + Leisure, Shape, and more. When Brascia isn’t writing, researching, and testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.