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Taylor Russell Is the Epitome of Babydoll Beauty—6 of Her Best Moments I'm Copying RN
She's taking over my makeup and hair inspo boards.
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Do Eye Shadow Primers Really Do Anything? My Before-and-After Photos Say It All
Definitely a yes.
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Darling, Delicate, and Expensive-Looking—These "Rich Grandma" Beauty Staples Double as Heirlooms
Elegant antique jewelry, but make them beauty items.
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I'm a Warm Autumn, so These Makeup and Nail Looks Are Basically My Neutrals
Are you color analysis–curious?
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Inside the Brain of a WWW Beauty Editor—5 Summer Mood Boards With Endless "Add to Cart" Potential
Your warm-weather inspo awaits.
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13 Eyeliners Editors and Makeup Artists Never Shut Up About
These never let us down.
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My Eye Shadow Stick Obsession Runs Deep, But Nothing Compares to This Crease-Resistant Fave
Plus, more options for mature and dry skin.
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In 2025, Falsies Have Never Looked More Realistic—These Comfortable, Fluttery Styles Are Key
Our top picks for every vibe.
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From Twiggy to Diana Ross, These Are the 15 Most Iconic '60s Makeup Looks
They will never go out of style.
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Dark Circles? The Best Eye Creams All Have This Circulation-Boosting Ingredient
Meet my holy grail.
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Blurred Makeup Is Trending, and Gracie Abrams Is the Blueprint—the Pre-Show Glam She Swears By
It's all about soft-focus skin.
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No One Knows Festival Makeup Like This Iconic MUA—4 Trends She Says We'll See All Over Coachella
Grab your tickets and glitter.
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The Numbers Don't Lie—WWW Readers Shop These 11 Products the Most, and They're on Sale RN
Saving on your faves is basically a profit… It's girl math.
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We Swam, Sunbathed, and Sweated Through 16 "Waterproof" Eyeliners—These Came Out on Top
They never smudged, faded, or transferred.
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These 14 Brow Pens Are the Next Best Thing to a Spendy Microblading Appointment
We're never going back.
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Award Season Is Over, and the Stats Are In—Celebs Requested *These* Makeup Looks the Most
We chatted with some of Hollywood's most in-demand celebrity makeup artists.
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I've Been Applying Mascara Wrong for 15 Years—An Iconic MUA Just Gave Me a Life-Changing Tip
My lash game will never be the same.
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"You're Not Wearing Foundation?!" Is My Favorite Compliment—These Skincare Hybrids Are Responsible
My all-time favorites for no-makeup days.
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Makeup Artists Compliment My Makeup Whenever I Wear This Underrated Product
You'll never guess what it is.
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Suddenly, This "Glum" Hue Is 2025's Hottest Makeup Trend—Doechii and Julia Fox Are Proof
Forget what you know about pastels for spring.
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In Defense of Angsty Beauty
From "unapproachable" makeup to "anti-pretty" perfume.
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From Vacation Skin to Orchid Lips—3 White Lotus Beauty Trends That Will Define the Summer
In conversation with the show's lead makeup artist.
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The 15 Best Hypoallergenic Eyeliner Picks for Comfort, Wearability, and Stunning Eye Looks
No more tears!
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The 20 Most Undetectable (Yet Effective) Concealers for Barely There Makeup
Flawless skin ahead.
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Color Theorists and Makeup Artists Say These "Tricky" Eye Shadows Look Best on Hazel Eyes
A rare color has rare complements.
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I Tried Tons of Brown Eyeliners to Bring You the Best 12
A beauty editor's recommendations.
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If It Were Up to Us, These Celebs Would Win SAG Awards for the Best Beauty Looks
Straight from our favorites folder.
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Linda Evangelista's Best Beauty Secrets Include This "IYKYK" Facialist and Under-$20 Mascara
We caught up with the legendary supermodel.
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From "Exhaustion Blush" to "Party Lips," NYFW's Best Beauty Trends Are Delightfully Unexpected
They'll define the next 10 months.
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Drop Everything—Versed Just Launched the Minimalist Makeup Staples of Our Dreams
We've been testing the full range for weeks.
