Don't Ask Me How I Know, But These Ref, Nordstrom, and H&M Items *Will* Sell Out
You can laugh all you want, but I swear I'm part psychic about sellout items. I only need to see one for a second to know that it won't last on the shelf—physical or virtual—for long. It's fun to chalk it up to natural ability, but really, this skill has everything to do with my job as a fashion editor who's looked at products and analyzed shopping data 260 days a year for almost seven years. That's well over the 10,000 hours it takes to become an expert in something, and sellouts are my specialty.
Now that you know my credentials, you should feel good about believing me when I tell you that the items I just hand-selected from H&M, Nordstrom, and Reformation's new arrivals pages—analyzing their viral potential, fit, quality, and lasting appeal—are guaranteed to sell out, some faster than others. So basically, if you fall for any one of them, you don't have time to dilly dally or play the "Should I?" game. This is a time for action. I'd know, after all, I am the expert in the room.
The 50 items below are waiting for you to start scrolling. Lock in.
H&M
Boho is trending, and H&M has some of the best pieces to get the look.
This is a great dress to wear for a gallery date or night at the ballet.
Nordstrom
I've maybe never wanted a top-and-skirt set more.
Shop the matching Tailored Sheer Organic Cotton Lace Skirt ($1020).
An elevated version of the traditional T-shirt dresses that you, me, and Sofia Richie Grainge love.
Reformation
This bag is already a viral sensation given its position as one of the best Margaux alts on the market.
Jennifer Lawrence can't stop wearing silky bottoms just like these.
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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