Don't Ask Me How I Know, But These Ref, Nordstrom, and H&M Items *Will* Sell Out
You can laugh all you want, but I swear I'm part psychic about sellout items. I only need to see one for a second to know that it won't last on the shelf—physical or virtual—for long. It's fun to chalk it up to natural ability, but really, this skill has everything to do with my job as a fashion editor who's looked at products and analyzed shopping data 260 days a year for almost seven years. That's well over the 10,000 hours it takes to become an expert in something, and sellouts are my specialty.
Now that you know my credentials, you should feel good about believing me when I tell you that the items I just hand-selected from H&M, Nordstrom, and Reformation's new arrivals pages—analyzing their viral potential, fit, quality, and lasting appeal—are guaranteed to sell out, some faster than others. So basically, if you fall for any one of them, you don't have time to dilly dally or play the "Should I?" game. This is a time for action. I'd know, after all, I am the expert in the room.
The 50 items below are waiting for you to start scrolling. Lock in.
H&M
Boho is trending, and H&M has some of the best pieces to get the look.
This is a great dress to wear for a gallery date or night at the ballet.
Nordstrom
I've maybe never wanted a top-and-skirt set more.
Shop the matching Tailored Sheer Organic Cotton Lace Skirt ($1020).
An elevated version of the traditional T-shirt dresses that you, me, and Sofia Richie Grainge love.
Reformation
This bag is already a viral sensation given its position as one of the best Margaux alts on the market.
Jennifer Lawrence can't stop wearing silky bottoms just like these.
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
-
It's Officially a Butter-Yellow Summer—27 of the Chicest Finds at Zara, Nordstrom, and J.Crew
Fashion people love this color trend.
-
Dear, Everyone Who Hates Jorts—This Pretty Shorts Trend Is About to Take Over Summer 2025
How to style it like an NYC-based fashion editor.
-
Listen Up: 36 Deeply Discounted Summer Items at Nordstrom That'll Sell Out By the End of the Month
Your stunning summer wardrobe for less.
-
This Nordstrom Rack Sale Has So Many Cool-Girl Essentials—These 25 Finds Are the Standouts
An extra 20% off? Yes, please.
-
The Classic Hero Piece That Fashion People Reach For All Summer Long
Something for every personal style.
-
Reformation Is Having a *Secret* Sale—23 Items I'm Rushing to Buy Before They Sell Out
Join me.
-
I've Lived in NYC, L.A., and Boston—Here's Everything I Think Is Chic for Summer
Shop the highly curated list.
-
These 31 Rich-Looking Nordstrom Finds Are Giving "I Summer in the Hamptons"
Minus the trust fund.