Trust Me—These 10 Zara Items Will Go Viral and Sell Out by September 1
I have a pretty good grasp on all of the major brands and retailers at any given time when it comes to their new arrivals, but without a doubt, I check Zara's most often. (Tip: Download the app if you haven't already—it makes staying up-to-date with fresh drops dangerously easy.) Naturally, not every single drop is a standout, but its latest delivery certainly is. Trust me. I've now studied it in its entirety twice and hand-selected my top 10 pieces.
You might think these 10 items were chosen because of my personal preferences and what my closet is lacking, but if you do, you're wrong. In actuality, I singled them out because of their overall likelihood of going completely viral and eventually selling out, with my official prediction being that they'll all be gone by September 1. Perhaps that's a touch ambitious even for Zara, but I'm sticking with it. Check back in a few days, and we'll decide how right or wrong I was.
If I were you, I wouldn't risk it. After all, I have a stellar track record with this kind of thing. If anything from the offering below calls out to you, snag your size or live to regret your hesitation.
10 best new arrivals from Zara:
Good jeans are hard to come by, especially good, affordable jeans. Zara has never let me down in that department, though, and I get the feeling that this specific pair won't either. The wash is perfectly faded yet classic, and the fit is comfortable but still refined.
Shop more can't-miss Zara items:
This story was published at an earlier date and has since been updated.
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
-
I'm a Senior Shopping Editor—These Undeniably Chic Abercrombie Finds Have My Full AttentionNo, seriously.
-
Black and White Is Fine, But in London and Paris, Everyone With Taste Knows These Colors Look Better TogetherInstant outfit ideas ahead.
-
New Week, New Zara: The Winter Arrivals Worth Dropping Everything ForFrom chunky sweaters to holiday dresses.
-
For Your Consideration: 17 Mini Reviews of Some of My Favorite Things Right NowFrom leggings to lip gloss.
-
I Have a Major Case of the Shoppies—Everything Worth Buying Right Now, IMOFrom Zara to Alaïa.
-
This Chic Sweater Style Is Guaranteed to Make Any Winter Outfit Look More ExpensiveHere's to a stylish beginning to 2026.
-
This Denim Wash Will Have You Looking Like a Fashion Person This WinterThese jeans make any outfit look more expensive.
-
Hot Stuff! Zara x Ludovic de Saint Sernin Is Sexy, Chic, and Guaranteed to Sell Out by December 1Shop the collaboration inside.

