I'm Convinced That These 40 H&M Items Will Go Viral and Sell Out
Looking at products (and product data) all day, every day has a way of teaching you things about consumer behavior. I joke that I'm psychic about what people will want to buy, but I know that it's all educated assumptions based on years of research and analysis (maybe a little bit of skill and good taste, too). And it comes in handy, especially when I'm tasked with predicting what pieces from a new drop will sell out first, allowing me to A) add pieces to my wardrobe that others who procrastinate will be too late to score, and B) share with others who also crave that winning feeling that comes with a great find.
Sharing the wealth is exactly what spurred me to write this story, which is all about the 40 H&M items I discovered this week that I knew immediately had major star power. My editor senses were tingling while the voice in my head that's responsible for my overflowing closet screamed, "Buy them! They won't last!" Of course, I can't act on every shopping whim (then I'd really have no room in my apartment), but I figured if I can't buy them, you all should.
Below, check out the 40 H&M items I'm convinced will go viral and sell out in no time, from brand-new flats to easy cream jeans and really good jackets you'll wear again and again this fall. Enjoy.
The 10 best items at H&M:
The A-line skirt trend until this point has mostly consisted of midi and tea lengths, but this mini alternative is convincing me to expand my horizons.
Any H&M mesh flats that drop are immediately on the verge of selling out.
Any wide-leg H&M releases seem to out in a matter of days. It's actually kind of crazy.
When I tell you that my jaw dropped after spotting this bag, I'm not kidding. It's genuinely perfect.
This simple pair of under-$100 black leather ballet flats doesn't stand a chance against H&M's most loyal customers. They're going to eat them right up.
I feel like every cool pair of jeans I've seen this summer features one of these tie belts. It's such a subtle detail, but it makes a huge difference.
If a work bag is at the top of your wish list, you've come to the right place. This one's equal parts chic and practical, and really, what more could you ask for?
Shop more can't-miss H&M items:
This easy bandeau dress will come in handy every time you don't know what to wear. Change it up by throwing a sweater around your waist, adding a chain belt, or topping the dress off with a linen button-down shirt. You can even fold it a couple of times to create a tube top or miniskirt.
Stop spending ridiculous amounts of money on fashion jewelry. It's not worth it when H&M has shapes like this for $10.
Wow, I wish I could overnight these to my house for my flight from NYC to London this week.
I was never really a big suede person, but the styles I'm seeing this season are too good to pass up.
You can't tell, but this top is silver, sheer, and shimmery (three traits of a perfect going-out top).
How gorgeous is this cropped trench, that comes in four different shades? It's simply lovely in every way.
Call me basic, but I'll always say yes to a classic trench coat. When an item is perfect, why change it?
Fashion people know the power of a cool animal-print accessory. It'll make even the simplest of outfits look intentional and chic.
This story was published at an earlier date and has since been updated.
Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.
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