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20-Somethings Put Their Viral Beauty Faves Where They Can See Them—on Their Nightstands
Here's what they keep within reach of their sheets.
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Coach Bags Are Going Viral, so I Took the 3 Buzziest for a Test-Drive
Presented by Who What Wear
I'm impressed.
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Sabrina Carpenter's Album Smells Like These Irresistible Perfumes
Twelve Short n' Sweet picks.
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"Meg Ryan Fall" Is Seeping Onto My FYP—I'm Embracing It With These 20 Beauty Finds
My new era is loading.
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I'm a Baby New Yorker—These 12 Perfumes Help Me Channel "NYC It Girl" Energy
What I'm wearing uptown and downtown.
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I'm a 26-Year-Old Who Just Moved From Seattle to NYC—24 Beauty Must-Haves I Packed
You may be surprised.
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According to TikTok, Classy Girls Who Go to Jazz Clubs Wear This Makeup Look
Consider us influenced.
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Confirmed: These Are the Only 4 Summer Trends That Gen Z Cares About
We have the proof.
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I'm the Charlotte York of My Friend Group—20 Beauty Items on My Birthday Wish List
Gemini season is upon us.
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TikTok Is Making the Case for Dressing Like Ralph Lauren's Polo Bear
The style icon we weren't expecting.
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When It Comes to '90s Beauty, Gen Z Can't Get Enough of Icons Like CBK and Sade
It girls only.
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The Gen Z Report: 5 Handbag Trends Dominating on the Algorithm and IRL
Presented by Who What Wear
Take your pick.
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Sofia Coppola's Films Are Providing Endless Beauty Inspo for Gen Z Fans
Presented by .
We're in our Coppola era.
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I'm a Gen Z Editor, and This Is Every It Buy on My Spring Shopping List
You're going to want to see these picks.
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Gen Z Says the Generational Divide Exists, But These 18 Brands Are the Bridge
Presented by .
We're doing the time warp.
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Eclectic Grandpa Is the Controversial Trend That's Already Defining 2024
We can learn a thing or two from our elders.
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How Celebrating Girlhood Quickly Became the Internet's Favorite Trend
The girlbosses have resigned.
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For Gen Z, '90s Beauty Trends Still Reign Supreme—Here's Why
Presented by .
What a throwback.
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Abercrombie & Fitch Got a Gen Z Makeover, and These Outfits Are Absolutely 10/10
*Add to cart*
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Get In—We're Going Shopping: The 6 Cool Trends Gen Z Is Buying This Fall
The guide to what's cool right now.
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TikTok's Beauty Trends Are Inexplicably Fruity, and Gen Z Is Eating Them Up
Presented by .
A look inside the evolution of fruit-inspired beauty.
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Gen Z Says: This Is What the Next Gen Is Saving, Wearing, and Shopping
Presented by Who What Wear
From Gen Zers themselves.
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I'm a Gen Z Fashion Writer—These Are the Small Brands I'm Obsessed With
Presented by Who What Wear
They're worth your attention.
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Gen Z Says: 3 Fashion People Who Are Making Their Mark in the Industry
Presented by Who What Wear
You'll want to hear what they have to say.
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I'm a Plus-Size Creator, and Here's How I Define My Style Beyond Stereotypes
Presented by Who What Wear
There are no rules.
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Gen Z Has a Lot to Say—3 Rising Fashion Girls Proving Why We Should Listen
Presented by Who What Wear
The under-25 demographic is making waves in the fashion industry.
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