I'm a Baby New Yorker—These 12 Perfumes Help Me Channel "NYC It Girl" Energy

Gen Z Says Perfumes and Places
(Image credit: Sephora; Nordstrom; Neiman Marcus; Designed by Makena Frederick)

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices straight from the generation setting the trends.

For a lover of big cities, bustling crowds, and new experiences, New York City is nothing short of a dream. In the month I've been in the city, this PNW girl has done more than she could have ever imagined doing in a year. When I first moved here, one of the best pieces of advice I received from a co-worker was to "just say yes" when offered an opportunity to break out of my comfort zone and step into my "NYC It girl" era.

Sarah Sol waiting for a train in a white dress.

(Image credit: @sarahhsol)

I believed it worked for her, but I wasn't so sure about it working for me until I was sitting in my apartment for hours on end, wondering why I wasn't exploring every last corner of the city while I still have the opportunity to do so. Funnily enough, using one of my favorite hobbies—building a timeless fragrance collection—has helped me draw connections between new places and events in my life. I like to think of it as another version of scrapbooking.

Rather than photographing each of my findings and decorating a book with ticket stubs and cursive notes, I keep track of everything that I've seen and done by assigning it a scent profile. That way, whenever I smell a particular fragrance, I'm transported right back to one of my favorite places. If you're interested in seeing which Manhattan locations and fragrances have made my list so far, keep scrolling!

1. A Slow Afternoon Spent at the Met

2. Grabbing Iced Chai at Ralph's Coffee

3. Writing Session at Bibliotheque

4. Picking Out Fruit at the Madison Square Market

5. Flipping Through Poetry at Albertine

6. A Mad Dash for the Q Train in the Rain

Mishti Rahman lounging on a couch in a sparkly mini dress

(Image credit: @mishti.rahman)

7. Antique Shopping at the Grand Bazaar

8. Cocktail Hour at Melody's Piano Bar

9. Window-Shopping on Madison Avenue

10. Twilight Walk in Central Park

11. Dinner at The Polo Bar

12. Coming Home at the End of a Long Day

Maya Thomas
Assistant Beauty Editor

Maya Thomas is Who What Wear's assistant beauty editor based in New York City. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for Parade.com as a contributing commerce writer while also building a following on her lifestyle blog, Itsmayalala.com. When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.