Drugstore Beauty
Drugstore Beauty to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Charli XCX's Nail Artist Says These 7 Drugstore Items Are the Key to Achieving a Salon-Worthy ManicureA celebrity manicurist's shopping guide.
By Kaitlyn McLintock
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I Never Pay More Than $20 for Highlighter—8 Affordable Formulas That Give Me Halo SkinHow I give myself a literal glow-up.
By Kaitlyn McLintock
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I'm in My 30s But Have Self-Tanned Since My Teens—7 Drugstore Formulas I Swear ByI consider myself a connoisseur, TBH.
By Erin Jahns
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Under-Eye Circles, Pimples, and Redness: These Concealers Hide Them AllThey're must-haves.
By Sarah Yang
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I'm a Beauty Editor, and I Don't Believe in Overspending on Mascara—9 Under-$12 Tubes You'll LoveHere's your definitive guide.
By Kaitlyn McLintock
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TikTok Told Me Brazil Does Curly Hair Products Better, so I Put Them to the TestSoft, defined curls at a fraction of the cost.
By Sabrina Talbert
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I'm Just a Girl Who Needs a Dry Shampoo That *Actually* Works: These 8 Are ItNo time to shower? No problem.
By Kaitlyn McLintock
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Alexa Demie's Makeup Artist Says These $16-or-Less Drugstore Products Are Staples in Her Pro KitFrom a velvety foundation to a $4 eyelash curler.
By Kaitlyn McLintock
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10 Face Washes from $2 We Tell Our Friends to Buy at Walmart, Amazon, and CVSThey rival luxury formulas.
By Alyssa Brascia
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I'm a Dermatologist—When Patients Need a Streamlined Skincare Routine, I Recommend These 5 Drugstore ItemsSimple, affordable, effective.
By Kaitlyn McLintock
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From a $13 Shine Spray to a $7 Headband: The Drugstore Gems a Celebrity Hairstylist Keeps in Her Kit"I always mix high and low."
By Kaitlyn McLintock
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Derms and Facialists Cringe When People With Oily Skin Make This Common MistakeYou can avoid it with these tips.
By Shawna Hudson
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These 10 Wallet-Friendly Shampoos Are so Good We Stopped Reaching for Luxe Bottles AltogetherSalon quality, drugstore prices.
By Alyssa Brascia
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The Outdoor Edit: I Asked Avid Hikers for Their Beauty Checklist—Here's the RevealThese nature-proof products are worth it.
By Sabrina Talbert
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I'm a Bridal Makeup Artist—5 Fail-Safe Drugstore Essentials I Use on Practically Every ClientPerformance > price
By Kaitlyn McLintock
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These Stylist-Approved Scalp Concealers Can Disguise Hair Loss, and They're All Under $35A quick fix for a fuller look.
By Sabrina Talbert
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People With Amazing Brows Say These Low-Cost Pencils Eclipse Expensive OnesAny guesses?
By Maya Thomas
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Wallet-Friendly, But Make It Look Luxe—15 Under-$25 Beauty Staples That Look and Feel ElevatedI come bearing deals.
By Jamie Schneider
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15 Top-Rated Foundations You Can Buy on Amazon That Cost Less Than $15They go on flawlessly.
By Sarah Yang
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Kylie Jenner and Billie Eilish Use the Same Strong-Hold Brow Gel, and It's Only $7 at Target*Adds to cart*
By Kaitlyn McLintock
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Ilona Maher's Pregame Must-Have Is Something We All NeedIt's the drugstore product of the summer.
By Sabrina Talbert
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F1 Academy Driver Lia Block Spills All Her Beauty SecretsAs it turns out, fast cars and skincare go hand in hand.
By Sabrina Talbert
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Bella Hadid Said She Almost Texted Rihanna to Tell Her How Good *This* Fenty Beauty Product IsAnd the $18 moisturizer she buys "like eight times a month."
By Kaitlyn McLintock
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The Most Expensive Makeup Product Gigi Hadid Wore at the Met Gala Was $15—Here Are the Exact ItemsShe made fashion's biggest night of the year budget-friendly.
By Kaitlyn McLintock
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The Best Curly Hair Products Don't Have to Be Expensive—10 Budget-Friendly Picks Stylists LoveHealthy hair doesn't have to break the bank.
By Sabrina Talbert
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$22 or Less: Beauty Editors Share Their Desert-Island Drugstore Beauty ProductsThey're so under-hyped.
By Kaitlyn McLintock
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My Amazon Cart Is Basically a French Pharmacy Haul—10 Products to Buy on Sale Before Everyone ElseThey're not to be missed.
By Jamie Schneider
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My Clients Are Known for Glossy, Expensive-Looking Hair—8 Drugstore Items I Think You Should Own"It's not about the price tag—it's about performance."
By Kaitlyn McLintock
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I'm a NYC Derm With Access to Spendy Treatments, But I Constantly Recommend These $40-or-Less ProductsYour expert-vetted shopping list. (No appointment necessary.)
By Kaitlyn McLintock
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The Best Toners Are Actually Found at the Drugstore—These Are Our PicksSave yourself some cash.
By Bianca Lambert