Drugstore Beauty
Drugstore Beauty to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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These Are the Only Concealers That Cover My Dark Circles (and They're Under $10)
Dark circles who?
By Shawna Hudson
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$14 and Under: This Aesthetic Bodycare Brand Will Overhaul Your Shower Routine
I honestly can't get enough of it.
By Kaitlyn McLintock
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These 31 Affordable Beauty Products Are Going Absolutely Viral on Amazon
Add them to your cart ASAP.
By Drew Elovitz
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I've Self-Tanned Since Middle School, and I Swear By These 8 Drugstore Formulas
I consider myself a connoisseur, TBH.
By Erin Jahns
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I Found a $9 Dupe for the Viral Dior Lip Glow Oil (You're Welcome)
Here's the proof.
By Kaitlyn McLintock
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Kaia Gerber's Makeup Artist Told Me the Secret Behind Camera-Ready Eye Makeup
It really holds up.
By Bianca Lambert
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Versed Is Having a Major Sale: Snag This TikTok-Viral Headband (If You're Lucky)
Act fast.
By Kaitlyn McLintock
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5 Beauty Editors on the Drugstore Eye Creams That Rival Their High-End Faves
They're all $29 and under.
By Kaitlyn McLintock
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This $16 MUA-Favorite, Cult-Classic Bronzer Is the Secret to Sofia Richie's Glow
It's even on sale right now.
By Katie Berohn
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Every Makeup Product Kendall Jenner Wore to the Met Gala Was $20 and Under
New drugstore makeup routine unlocked.
By Kaitlyn McLintock
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Drugstore BB Creams That Will Trick Everyone Into Thinking You Have Perfect Skin
From ultra-sheer to full-coverage.
By Courtney Higgs
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Call Your Manicurist—These Are the Only Nail Designs That Matter This Summer
There's nothing like a good mani.
By Yusra Siddiqui
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The Simplest Manicure to Try at Home, Courtesy of Our Readers
Paint the rainbow.
By Jasmine Fox-Suliaman
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Summer Sweat Be Damned—These Long-Wear Foundations Are Fully Vetted
Drip begone.
By Jasmine Fox-Suliaman
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Makeup Artists Love to Use These Inexpensive Foundations on Mature Skin
You'd never guess they're not expensive.
By Erin Jahns
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A Celebrity Hairstylist Walks Into a Drugstore—These Are the Products They'd Buy
Including one they can't believe isn't a professional-only product.
By Shawna Hudson
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Your Concealer Is Working Too Hard—These Under-$12 Color Correctors Can Fix That
TikTok's obsession with the product trend is warranted.
By Bianca Lambert
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I Only Have $110—Here's How I'll Build My Entire Fall Skincare Routine
Yes, that includes bodycare.
By Katie Berohn
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I'm Just a Girl Who Needs a Dry Shampoo That *Actually* Works: These 15 Are It
Greasy hair? I don't know her.
By Kaitlyn McLintock
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According to Reviews, These $25-and-Under Face Masks Might Rival a $200 Facial
Glowing skin ahead.
By Erin Jahns
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It's Official: This $13 Foundation Is the Absolute Best for Oily Skin
We kid you not.
By Erin Jahns
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13 Matte Eye Shadow Palettes for When You Only Want to Shimmer From Within
They're surprisingly hard to find.
By Lindy Segal
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These Spring Fashion and Beauty Essentials Are Going Viral Among Editors
I'm starting to rethink my desert-island items.
By Nayiri Mampourian
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Gigi Hadid Wore Uggs With the Low-Rise Pants Fashion Girls Can't Get Enough Of
Us included.
By Eliza Huber
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I Have Access to Free Beauty Products, and I Still Choose These Drugstore Buys
Better than the pricier versions.
By Anna LaPlaca
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This $6 Drugstore Find Gives Me Expensive-Looking Lips Every Time
Ultra lush, but make it budget.
By Shawna Hudson
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Hustlers Star Keke Palmer Spills Her Head-to-Toe Skincare Routine
All under $120.
By Jasmine Fox-Suliaman
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My 73-Year-Old Mom Is Proof That These Cheap Makeup Products Look Expensive
Plus 6 tips and application techniques she swears by.
By Erin Jahns
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True or False: The Most-Used False Lashes on the Red Carpet Are Just $5
(Y'all know it's not false.)
By Erin Jahns
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I Tried Hundreds of Beauty Products in 2021—Here Are the Best Under-$20 Ones
Don't worry—I included picks in every category.
By Katie Berohn