Drugstore Beauty
Drugstore Beauty to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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Elle Fanning Wore 10 Makeup Products to the 2025 Golden Globes—Each One Was $17 or LessAn expensive look for an affordable price.
By Kaitlyn McLintock
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According to the Internet, Everyone's Using Drugstore Shampoo in 2025—9 Editor-Approved FormulasExpensive-looking hair for an affordable price tag.
By Kaitlyn McLintock
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Redditors Swear This $10 Lipstick Is "Comparable to Chanel," and It's Finally Back In StockI gave each shade a wear test.
By Jamie Schneider
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This Celeb Makeup Artist Almost Exclusively Uses High-End Products—These 5 Drugstore Products Are the ExceptionFrom a lash-lengthening mascara to an iconic French pharmacy product.
By Kaitlyn McLintock
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FYI: You Shouldn't Spend More Than $18 on This Popular Beauty ProductSeriously.
By Erin Jahns
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I Never Wear Lipstick Without a Good Liner—16 I'm Currently Obsessed WithOne is always in my handbag.
By Maya Thomas
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Believe It or Not, Celebrity Makeup Artists Love These Drugstore Setting PowdersThere's no need to break the bank.
By Maya Thomas
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Instagram's Favorite Makeup Artist Swears By These 5 (Fail-Safe) Drugstore Beauty Products"I use drugstore makeup on every client."
By Kaitlyn McLintock
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Dermatologists Say This $10 Exfoliator Is the Secret to Glowing SkinYou'll want to add this to your routine, trust me.
By Shawna Hudson
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Apparently, Fashion People Everywhere Carry *This* in Their Bag at All TimesIt's a must.
By Maya Thomas
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These 15 Anti-Aging Creams Help Reverse the Effects of Time for Under $45The reviews say it all.
By Maya Thomas
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Yes, This Underrated Drugstore Product Can Treat Dry, Dull, and Damaged HairHello, healthy strands.
By Sarah Yang
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I Asked Editors to Reveal Their Favorite Expensive Body Lotions and the Dupes That Are Just as GoodNo need to splurge on body lotion.
By Maya Thomas
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I Pay $182 for This Serum, But These Drugstore Dupes Might Be Just as GoodGlowy skin ahead.
By Sarah Yang
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Fine, I Give—20 Drugstore Beauty Products We've 100% Been GatekeepingGasp—they're all under $20.
By Shawna Hudson
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Volumizing Mascaras Can Make Lashes Look Clumpy and Droopy—16 That Rise to the OccasionThey're worth the try.
By Maya Thomas
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Celeb Makeup Artists Told Me Their Favorite Foundations Under $20—Here's the RevealThey're just as good as their more expensive counterparts.
By Shawna Hudson
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I Tried E.l.f.'s New $8 Foundation—Here Are My Honest ThoughtsDid it live up to the hype?
By Shawna Hudson
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I Told Myself I Wouldn't Shop Memorial Day Sales, but These Beauty Steals Were Too Good to Pass UpScoop up all our favorites before they are gone.
By Kristina Rutkowski
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These Are the Lip Balms That Work for Us, and They're All at the DrugstoreGoodbye, chapped lips.
By Sarah Yang
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This $10 Gem Simultaneously Hydrates, Protects, and Evens Out Your ComplexionProvided by your local drugstore.
By Shawna Hudson
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The $8 Face Oil Kendall Jenner Uses to Prep Her Skin for French-Girl MakeupPlus, her favorite anti-acne face wash.
By Kaitlyn McLintock
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I'm a Beauty-Obsessed Fashion Editor—Tour My Current Holy-Grail Product RoutineStart making room in your makeup bag.
By Grace O'Connell Joshua
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This $8 Product Is the 3-Second Key to Damage-Proof SkinYour skin deserves extra TLC.
By Maya Thomas
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95% of Mascaras We Apply to Our Bottom Lashes Smudge—Here Are the 5% That Don'tYou're welcome.
By Maya Thomas
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7 Iconic Eyeliners and the 7 Affordable Dupes You'll Love Even MoreWe pinky-swear.
By Erin Jahns
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The 7 Most-Wanted Face Creams and Their Less Expensive Drugstore DupesSo good.
By Erin Jahns
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This Key Hair Staple Is a Must for Keeping Your Curls Juicy AFIt's time to take the plunge.
By Maya Thomas
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This Is the Best-Selling Mascara on Amazon, and It's Only $5You've probably never heard of it.
By Erin Jahns
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We Just Found 30 Holy-Grail Shampoos and Conditioners (PS: They're Under $21)You're welcome.
By Maya Thomas