I've always considered myself a fairly perceptive person (hello, fellow introverts), and it has certainly come in handy as a fashion editor. My attention to detail has helped me pick up on trends while speedily scrolling through retailers or Instagram. "I know I've seen this before" frequently pops into my head, and I begin to put together multiple examples of a trend for a story like this one.
Last month, I wrote about the three color trends dominating at H&M, Madewell, and Mango, and now, I've turned my sights on the well-dressed women of Instagram. What colors are they backing right now? For starters, Aimee Song is such a big fan of pale yellow that she included several different pieces in her latest Song of Style launch. Scroll down to shop the prettiest summer colors I keep seeing all over Instagram and shop pieces for yourself.
1. Olive Green
2. Pale Yellow
The perfect crop top to see you through summer.
Sweatshorts are a major trend right now, and even Gwyneth Paltrow has jumped on board.
Gingham is a major trend this summer.
3. Orange and Pink
This vibrant top deserves to be paired with a tropical cocktail and some Beach Boys playing in the background.
The tie-dye trend shows no signs of slowing down.
4. Bright Turquoise
Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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