3 Very Specific Colors Trending at H&M, Madewell, and Mango
When several of the most popular online retailers all seem to agree on a handful of summer trends, it's a good indication that you'll soon be seeing them everywhere. Such is the case with a trio of color trends at H&M, Madewell, and Mango. While sifting through the retailers for other stories, I noticed certain hues kept popping up over and over.
These retailers are going all-in on three very specific shades, not just general color families. For starters, while we saw a lot of pastels for spring, summer has turned into the season of cobalt. Dresses, tank tops, blouses, pants—you name it and one of these brands carries it in cobalt blue. Scroll down to shop the three colors trending at H&M, Madewell, and Mango right now, as well as stellar outfit ideas for each shade.
1. Cobalt Blue
Liven up your white tank top collection with this beautiful blue version.
Shop the matching Bikini Bottoms ($13).
Look to Kate Middleton for more ideas on how to style culottes.
2. Marigold
Hot tip: Gingham is a major trend for summer.
Shop the matching Bikini Bottoms ($13).
3. Terra-Cotta
Polka dots are also having a moment right now.
This is one of my favorite swimsuits of the season because of this beautiful terra-cotta color.
Next, a "compulsive overbuyer" just sold nine bags of clothes—here's the capsule collection she kept.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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