3 Very Specific Colors Trending at H&M, Madewell, and Mango


(Image credit: @monikh in Gabriela Hearst Wrap Style Midi Dress ($2600))

When several of the most popular online retailers all seem to agree on a handful of summer trends, it's a good indication that you'll soon be seeing them everywhere. Such is the case with a trio of color trends at H&M, Madewell, and Mango. While sifting through the retailers for other stories, I noticed certain hues kept popping up over and over. 

These retailers are going all-in on three very specific shades, not just general color families. For starters, while we saw a lot of pastels for spring, summer has turned into the season of cobalt. Dresses, tank tops, blouses, pants—you name it and one of these brands carries it in cobalt blue. Scroll down to shop the three colors trending at H&M, Madewell, and Mango right now, as well as stellar outfit ideas for each shade. 

1. Cobalt Blue


(Image credit: @karodall)


(Image credit: @jen_wonders)


(Image credit: @mimi.orere)


(Image credit: @marenschia)


(Image credit: @eniswardrobe)

2. Marigold


(Image credit: @monikh in Gabriela Hearst Wrap Style Midi Dress ($2600))


(Image credit: @annasarlvit)


(Image credit: @emilisindlev)


(Image credit: @aimeesong)

3. Terra-Cotta 


(Image credit: @stephaniebroek)


(Image credit: @tamaramory)


(Image credit: @annabelrosendahl)

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Erin Fitzpatrick
Associate Director, Fashion News

I got my start as a Who What Wear intern eleven years ago—back when the site only published a single story per day. (We've since increased that number twentyfold.) I graduated magna cum laude from USC, which is how I ended up moving to Los Angeles from my hometown of San Diego. In college, I also interned at Refinery29, where I was promoted to editorial assistant and then assistant editor. After nearly three years at R29, I came back to WWW in 2016, where I currently hold the title of Associate Director, Fashion News (as well as the unofficial title of resident royals expert—in case you haven't noticed my numerous Meghan Markle and Kate Middleton stories). I spend my days trying to incorporate my idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, I love tennis, dogs, classic rock, and traveling.