The Popcorn Color Trend Is the New Stick of Butter (IYKYK)
Color trends are my favorite trends to adopt early for a number of reasons, one being that it doesn't matter what the thermostat outside says. I'm all for starting to wear spring colors when the New Year starts. Also, color trends are some of the most accessible and longest-lasting trends. By that, I mean that you can usually find trendy colors at a variety of price points, and they're probably going to stay in style for longer than some other types of trends.
I'm not the only fashion-obsessed person who starts wearing new color trends very early, as my Instagram feed has been flooded with people in popcorn hues. Popcorn is the latest food-adjacent color craze, following the Stick of Butter phase when everyone was wearing cream-colored looks head-to-toe. While popcorn (aka pale yellow) gives off a similarly relaxed vibe, it's a little cheerier and decidedly spring-appropriate.
Scroll for the Instagram proof of the popcorn trend, and shop pieces that look almost good enough to eat (sorry, I had to).
The matching sweatpants are a must.
J.Lo just wore a tiered maxi skirt, and now I'm tempted.
Sporty & Rich knows all the trendy colors.
As someone who owns these, I can confirm that they're comfortable.
I'm happy to see one of my favorite sweater brands getting in on the trend.
They also come in black but might as well choose the trendier pair.
Next up, three more colors to wear if you want to look trendy right now.
Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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