The Popcorn Color Trend Is the New Stick of Butter (IYKYK)

Color trends are my favorite trends to adopt early for a number of reasons, one being that it doesn't matter what the thermostat outside says. I'm all for starting to wear spring colors when the New Year starts. Also, color trends are some of the most accessible and longest-lasting trends. By that, I mean that you can usually find trendy colors at a variety of price points, and they're probably going to stay in style for longer than some other types of trends. 

I'm not the only fashion-obsessed person who starts wearing new color trends very early, as my Instagram feed has been flooded with people in popcorn hues. Popcorn is the latest food-adjacent color craze, following the Stick of Butter phase when everyone was wearing cream-colored looks head-to-toe. While popcorn (aka pale yellow) gives off a similarly relaxed vibe, it's a little cheerier and decidedly spring-appropriate.

Scroll for the Instagram proof of the popcorn trend, and shop pieces that look almost good enough to eat (sorry, I had to).


(Image credit: @claire_most)


(Image credit: @greceghanem)


(Image credit: @babba)


(Image credit: @emilisindlev)


(Image credit: @ali_tate_cutler)


(Image credit: @_jeanettemadsen_)

Next up, three more colors to wear if you want to look trendy right now.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.