Selena Gomez Is Fully Embracing the Big "Ugly" Color Trend of 2020

Selena Gomez's current promotional tour (for her new album Rare and for lending her voice to Dolittle) has been quite the stylish affair, and naturally, the always directional Gomez is already wearing some of 2020's biggest trends. The S/S 20 runways, in all their 1970s-revival glory, were filled with a popular hue from the decade: an earthy rust-brown that's as close to orange as it is chocolate.

The beauty of this hue is that like camel, white, black, gray, and beige, it's highly versatile, but it feels fresh because it's undoubtedly more under-the-radar. You can also easily pair it with any of the aforementioned neutrals, unlike many other color trends out there. Still not convinced that this "ugly" color will dominate in 2020? Scroll to see how readily Gomez embraced the runway trend and shop our favorite rust-brown pieces on the market right now.

Selena Gomez brown color trend

Photo:

TM/Bauer-Griffin/GC Images

On Selena Gomez: Naked Cashmere Sansa Coat ($495); Thom Brown RWB Tipping Stripe Tee ($632)

Selena Gomez rust brown suit

Photo:

@TheHapaBlonde/Backgrid

On Selena Gomez: Guage81 suit; Victor Glemaud top; Yuul Yie Gloria Glam Heel Boots in Camel Croc ($518)

See It on the Runways

Bottega Veneta S/S 20
Bottega Veneta S/S 20

Photo:

Pietro D'Aprano/Getty Images
Hermès S/S 20
Hermès S/S 2020

Photo:

Estrop/Getty Images
Altuzarra S/S 20
Altuzarra S/S 20

Photo:

SAVIKO/Gamma-Rapho via Getty Images

Shop Stylish Rust-Brown Pieces