Selena Gomez Is Fully Embracing the Big "Ugly" Color Trend of 2020

Selena Gomez's current promotional tour (for her new album Rare and for lending her voice to Dolittle) has been quite the stylish affair, and naturally, the always directional Gomez is already wearing some of 2020's biggest trends. The S/S 20 runways, in all their 1970s-revival glory, were filled with a popular hue from the decade: an earthy rust-brown that's as close to orange as it is chocolate.
The beauty of this hue is that like camel, white, black, gray, and beige, it's highly versatile, but it feels fresh because it's undoubtedly more under-the-radar. You can also easily pair it with any of the aforementioned neutrals, unlike many other color trends out there. Still not convinced that this "ugly" color will dominate in 2020? Scroll to see how readily Gomez embraced the runway trend and shop our favorite rust-brown pieces on the market right now.
On Selena Gomez: Naked Cashmere Sansa Coat ($495); Thom Brown RWB Tipping Stripe Tee ($632)
On Selena Gomez: Guage81 suit; Victor Glemaud top; Yuul Yie Gloria Glam Heel Boots in Camel Croc ($518)
See It on the Runways
Shop Stylish Rust-Brown Pieces
Next up, the controversial color that'll make any outfit look expensive.

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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