Forget Neutral Knitwear—Celerities and Influencers Are Wearing This Chic Trend Instead This Winter

At last, it's knitwear weather. The temperature is dropping, the days are getting shorter, and I'm now reaching for a cosy jumper more often than not. Rather than succumbing to a winter wardrobe filled only with grey, navy and black, I’m determined to incorporate some vibrancy into my everyday rotation. Newly inspired by the scarlet shades I’ve spotted on so many of my favourite celebrities, this year I’m on the hunt for the perfect red knit.
Bright shades of red have been trending all over TikTok, and slowly but surely garnering attention amongst the fashion set in form of chic red ballet flats, or a bold red bag. But as we move towards the winter months, I'm looking for something to keep me warm, so it's all about the knit.
Previously championed by Kendall Jenner and Dakota Johnson, it was spotted slung over the shoulders of Gigi Hadid out in New York this week. She wore hers with an otherwise simple outfit—the red knit elevated her look with a dash of colour and flush of texture for an interesting twist on autumn dressing. Styled with a T-shirt, jeans and Birkenstock clogs, her look allowed the crimson shade to pop without overwhelming the outfit.
Whilst Hadid opted for a bright red jumper, I'm personally keeping my eyes peeled for the perfect red cardi. Even some of our favourite influencers are hopping on the trend. Read on to discover my edit of the best red knits to buy now, from jumpers to cardigans.
SHOP MY EDIT OF THE BEST RED KNITS:
This story was published at an earlier time and has since been updated.

Natalie Munro is Who What Wear UK’s news writer and has worked in the fashion industry since she graduated with a degree in Journalism from the University of the Arts London. Natalie’s experience in the industry spans journalistic and styling roles that have seen her work for publications including British Vogue, Conde Nast Traveller, Vogue Ukraine, AnOther Magazine and Elle UK.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Reporting on a daily basis, Natalie focuses on trends on and off the runway, as well as street style and celebrity fashion. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.
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