Prada's New It Shoes Are Lighting Up the Internet (in More Ways Than One)

When Prada re-released a version of its 2012 flame heels, we had a strong feeling they'd quickly become a cult sensation—but just how quickly, we were unsure. The heels were originally designed for Miuccia Prada's S/S 12 "Women and Car Engines" show, but the 2018 versions are even more electric, in shades of neon and metallic brights (aka the recipe for Instagram fame). We saw the shoes pop up only once or twice back in August, but we couldn't get them out of our minds. Now that NYFW and the whole of fashion month are upon us, the playful heels are really starting to take off. 

The new Flame Wedge Sandals feature flame cutouts tracing the back edge of the wedge with contrasting colors, making them instantly recognizable, the kind of It item that's iconic from the get-go. From the first moment that the flames adorned Kendall Jenner's heels to the full-on wildfire they're igniting on the streets of NYC this week, we charted just how quickly the fire has spread.

The first kindling:

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Prada ????????????

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Things are heating up:

The fire's been ignited:

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Friday ????????????????????‍♀️

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She’s cleans up well. ????

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Sparks are flying:

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These shoes ????????????

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Fully blazing:

Shop more iconic Prada pieces:

Opening Image: The Style Stalker

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