The Random Color That's Literally Everywhere Right Now
Remember when fashion month ended, and I boldly proclaimed that these five random colors were about to be everywhere? Well, I hate to say I told you so—okay, maybe I love to say it—but I did! As I predicted, based on the street style set’s growing ability to not just wear trends but also start them, the five hues we saw all over in Copenhagen, New York, London, Milan, and Paris have continued to gain traction into the S/S 19 fashion season, with one in particular leading the pack.
As you may have guessed based on the above photo of Rosie Huntington-Whiteley, which seriously stops me in my tracks every time I see it, it’s that hot pink–fuschia hybrid that is all over right now. From Jacquemus's and Nanushka’s many iterations on the shade to the Zaras and H&Ms of the fashion world, not only is every brand making it, but everyone from Lady Gaga and Dua Lipa to your favorite girls on Instagram are wearing it, too. To see how these ladies are styling their pink pieces and shop the color trend along the way, just keep scrolling.
I can't even believe this It dress is on sale.
For those looking for something a little more versatile, this also comes in an amazing top.
Up next? Four surprising summer trends these London girls are into.
Since starting as a fashion intern in 2013, Nicole Akhtarzad Eshaghpour has held several roles at Who What Wear. She is currently editor at large, and in her present work for the site, she focuses on a mélange of shopping content, including her new-arrivals and Trust Me—Buy This columns as well as her weekly Trust Me—Buy This newsletter. Her interest in shopping spans everything from decoding the best luxury investments to discovering on-the-rise brands to trend forecasting, affordable fashion, and more. She holds a business administration degree from USC's Marshall School of Business and has been based in New York since 2017, when she moved from her hometown of Beverly Hills.