The Random Color That's Literally Everywhere Right Now
Remember when fashion month ended, and I boldly proclaimed that these five random colors were about to be everywhere? Well, I hate to say I told you so—okay, maybe I love to say it—but I did! As I predicted, based on the street style set’s growing ability to not just wear trends but also start them, the five hues we saw all over in Copenhagen, New York, London, Milan, and Paris have continued to gain traction into the S/S 19 fashion season, with one in particular leading the pack.
As you may have guessed based on the above photo of Rosie Huntington-Whiteley, which seriously stops me in my tracks every time I see it, it’s that hot pink–fuschia hybrid that is all over right now. From Jacquemus's and Nanushka’s many iterations on the shade to the Zaras and H&Ms of the fashion world, not only is every brand making it, but everyone from Lady Gaga and Dua Lipa to your favorite girls on Instagram are wearing it, too. To see how these ladies are styling their pink pieces and shop the color trend along the way, just keep scrolling.
I can't even believe this It dress is on sale.
For those looking for something a little more versatile, this also comes in an amazing top.
Up next? Four surprising summer trends these London girls are into.
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.
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