It's that time of year again. Pantone, the experts we turn to for all color-related trends, has just announced its 2018 Color of the Year. But as the press release explains, the selection is more than an observation on color trends. Instead, it's a "reflection on a collective cultural moment," with this year's choice demonstrating "our shared desire for deeper understanding in an increasingly complex landscape, and our eagerness to experiment to reach that level." Any guesses yet?
Drumroll please… The 2018 Color of the Year is Ultra Violet, a deep, mysterious, purple hue that, as the press release states, "is an enigmatic … shade that evokes the inventive spirit and imaginative thinking that challenges the status quo. A spiritual, cosmic hue, Ultra Violet pushes the boundaries of what inspires us to look upward and outward to the future." Sounds like a cool choice, no?
Many S/S 18 collections, including Carolina Herrera, Calvin Klein, and Gucci all featured pieces of this enchanting shade. And we can guarantee you'll see this purple hue pop up on many more street style stars in the coming months. Now, stock up on some Ultra Violet pieces before everyone else!
Read on to see the 2018 Color of the Year reveal on Pantone's Instagram.
Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! ???????????? A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future.#COY2018 Link in bio to learn more about #UltraViolet
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Opening Image: Style du Monde