I've Found 12 Cool Ways to Introduce Purple into Your Wardrobe
How do you feel about purple? Thanks to Pantone making Ultra Violet its shade of 2018, purple continues its reign as a trending colour this year. According to the institute, this colour "communicates originality, ingenuity, and visionary thinking that points us toward the future." Despite this, purple somehow still feels like a harder colour to try than others. So we scrolled through our feeds and street style images to find new ways to wear it. Keep scrolling for the purple outfits you need to see.
Style Notes: Ellie of Slip Into Style pairs her purple knit with a white skirt and zebra-print boots.
Style Notes: Who What Wear U.S. editor Lauren Eggertsen incorporates purple with her suede handbag.
Style Notes: Choosing a lavender purple in a silk fabric lightens the tone.
Style Notes: This aubergine leather trench brings the hue to a whole new level and is excellently paired with other rich tones.
Style Notes: A pastel lilac paired with neon makes for a very spring 2019 take on the colour.
Style Notes: Purple denim is an easy way to try the colour. Matched with a classic blazer and Chanel bag keeps the look subtle and chic.
Style Notes: Swapping one piece of your minimalist look for a purple item makes the look feel fresh. Keep the rest the same for the full effect.
Style Notes: Pair a purple piece with pastels, like pinks and blues, for a brighter outfit.
Style Notes: Could purple trousers look any chicer? Take a tip from Carine Roitfeld and wear with khaki and black.
Style Notes: Elegant ways to wear purple include a lilac pair of trousers paired with a nude-coloured roll-neck.
Style Notes: Colour clashing is essential for wearing purple, as proven here by Attico founder Gilda Ambrosio.
Style Notes: As per usual, Caroline Issa manages to a sophisticated take on a tricky trend: Try a muted purple suit with a deeper fuschia for your shoes.
Up Next: This New Colour Trend Is a Little Gross, But It'll Go Viral in 2019

Elinor Block was one of the earliest team members of Who What Wear UK, starting her tenure working across both Who What Wear and Byrdie, which were owned by the original parent company, Clique, at the time. Her specialism in fashion and beauty established her multifaceted role as Assistant Editor, which she developed over six years from 2016 to 2022 to become Deputy Editor. She is now the Head of Editorial at fashion tech company Drest.
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