8 New Brands Designing the Next It Bags

Nothing gets me giddier than discovering a brand-new designer with a hell of a potential to blow up. It's the reason I often find myself in a 2 a.m. Instagram hole, eight pages deep, my Saved folder overflowing with new discoveries. It's why I'm likely to stop strangers in the street and inquire about the origins of their outfit or throw an out-of-the-blue DM someone's way—see something, say something, right? For someone who scouts the internet every day for the best shopping, uncovering a new-to-me brand I'm infatuated with is a serious thrill.

Lately, my Saved folder has been racking up a lot of new handbag designers that just get it. Each of their designs feels undoubtedly fresh, a tough feat in the current age of designer It bags and logo mania. From the perfect, polished top-handle bags to the quirky novel bags you didn't know you needed, I'm sharing eight new brands you might not have heard of yet but definitely will soon. Go ahead and stalk the following designers at your leisure, and shop the handbags I personally recommend investing in. With love, from my Saved folder to yours.

Ratio et Motus

Think of that polished top-handle bag your grandma always used to carry, and then add an element of playful surprise and you have Ratio et Motus. The brand's Twin Frame Bag is at once novel and practical, featuring a second mini bag that gives you the option of detaching and wearing each one separately or together.

Gu_de

When a powerhouse like Net-a-Porter gets behind an up-and-coming brand in a major way, we're all ears. Gu_de's signature glossy croc-effect bags are part of the retailer's New Vanguard program, and our editor in chief, Kat Collings, gave her stamp of approval by wearing one of the brand's bags this fashion week.

Little Liffner

Surprise—more croc effect. This time it's in the form of a petite '50s-style bag that reminds me of a rare vintage treasure I once stumbled upon but (regretfully) didn't take home. Vintage-inspired but with a cool modern twist, Little Liffner is certainly one to watch.

Medea

Last time I was in NYC, I walked into Opening Ceremony and was immediately drawn to an array of boxy leather totes in dreamy candy colors belonging to the Medea label. How the team was able to take a simplistic concept and make it extremely cool and cult-worthy is beyond me. I'm hooked.

Wandler

Wandler's got the makings of true It-bag potential. Its bags are polished and elevated with distinctive, recognizable shapes and come in so many fun color options. If you're looking for a new investment bag that's both sleek and stylish, Wandler is very good bet.

Cesta Collective

The market for woven bags is pretty saturated, to say the least, but Cesta is doing things differently. Each bag is woven by artisanal cooperatives in Rwanda using only locally sourced, renewable materials and hand finishes in NYC. It's truly a brand that empowers the women it works with, and its pretty designs are a direct reflection of that. 

Janis Studios

Want to know the bag that cool girls all over NYC are wearing right now? Meet Janis Studios. The brand launched last year with its signature Darka Bag, a simple yet brilliant concept with just two sizes and a handful of colors. The idea is that you can swap out the handles depending on mood, occasion, or season. 

Atelier Mimii

Each of Atelier Mimii's unique quilted totes is an explosion of color, texture, and pure novelty. From lime green satin to pearl-embellished tweed, these bags are 100% fun.