4 New Color Trends That Are Bubbling This Month

Even though we have been tasked with spending our time indoors, the fashion community has not skipped a beat. Be it Zoom photo shoots, self-shot campaigns, or inventive new clothing trends, it feels as if the entire sartorial world is currently more creative than ever before. One particular sliver of this creativity that has caught my attention is new color trends. I don't know what it is, but so far, these new social restrictions have brought nothing but colorful new life to the wardrobes of fashion girls everywhere, and today, I'm going to walk you through the few that are trending harder than all the rest. 

From a fun new shade of green to a hue you certainly haven't thought about since elementary school, go on to discover the new 2020 color trends we have spotted all over our Instagram feeds. Whether you're in need of new swimsuits, accessories, or summer dresses, you'll find all of the above and then some shopped out in every new color trend below.

Celery Green

So far this year, we've seen a rise in a variety of green hues including lime and neon, but as of late, celery green has taken center stage. The fresh yet somehow slightly neutral-feeling shade is just the trend we needed to brighten up our continued time indoors. 


(Image credit: @aimeesong)


(Image credit: @champagnemani)


(Image credit: @valerie_sanders)

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Pale Yellow

"Stick-of-butter" dressing has slowly decreased in popularity, and replacing it are subtle pops of pale yellow. This soft hue looks good on just about everyone and so far has debuted on everything from swimwear to cozy separates.


(Image credit: @lefevrediary)


(Image credit: @double3xposure)


(Image credit: @laurencrowe88)

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Bright Turquoise

Turquoise is a color we haven't seen rise to the top in a while, but seeing it again over the course of this past month makes us realize how much we missed it. Whether it's just a pop or a head-to-toe turquoise look, this is one color trend that we're hoping sticks around for the long haul.


(Image credit: @mimi.orere)


(Image credit: @alyssainthecity)


(Image credit: @shhtephs)

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Ivory Oat

Oat-milk dressing is something we've been talking a lot about recently, but the creative looks fashion girls have been cooking up at home are worth showcasing here one last time. 


(Image credit: @matildadjerf)


(Image credit: @annelauremais)


(Image credit: @chrissyford)

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Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.