Move Over, Stick-of-Butter Trend—It's All About Oat-Milk Dressing This Year

Stick-of-butter dressing was a term coined by Man Repeller's brand director, Harling Ross, referring to the beigy, butter-hued outfits that fashion girls have been embracing for the past few years. This season, however, we’re pivoting our dairy preferences in favor of nutty oat-milk shades (a subtle difference but a noteworthy one). Off-white, ivory, and pearly hues were spotted in abundance on the S/S 20 runways and more recently during F/W 20 fashion month, confirming that the milky shade has staying power for 2020. Designers from Isabel Marant to Rejina Pyo brought us dreamy (and creamy!) head-to-toe ensembles in oat milk shades that are deliciously elegant and modern (which unquestionably require a steady hand when handling coffee). 

The key to pulling off the look is to mix textures within your outfit—a silky ecru skirt paired with a creamy knit top and pearly sandals, for example. Whatever off-white combination you choose, you can guarantee it’ll make for one striking and sophisticated look that can be worn year-round. Scroll below to see the color in action on the runways and on the streets. Then, shop our favorite off-white pieces on the internet.

On the S/S 20 runways:


Courtesy of Rejina Pyo

Rejina Pyo provided us with the chicest summer work outfit inspiration in the form of relaxed ivory suiting.


Courtesy of Christopher John Rogers

Christopher John Rogers taught us a lesson in mixing textures and silhouettes within your off-white ensemble.


Courtesy of Isabel Marant

Ecru hues always look better with a little lace, as seen as Isabel Marant. 

On the F/W 20 runways:


Courtesy of Isabel Marant

This Isabel Marant ensemble is oat-milk dressing at its finest.


Courtesy of Adam Lippes

Adam Lippes proved a sweater and wide-leg pants are a seriously chic way to pull off the trend.


Courtesy of Max Mara

Max Mara confirms that milky-white hues are here to stay for fall and winter.

On the fashion set:


The Style Stalker

The perfect blend of textures.

All you need to pull off a neutral tonal look are jeans, a blazer, and a blouse. (Matching accessories won't hurt, either.)

Opt for slouchy and relaxed silhouettes to add a casual touch to the elegant hue. 

Shop the color trend:

We're not letting this charming knit slip from our hands.

Swap your black midi for a sophisticated cream one.

You'll be layering this vest so many ways.

With the matching knit skirt, for example.

How dreamy is this dress though?

You'll get so much wear out of this one.