Move Over, Stick-of-Butter Trend—It's All About Oat-Milk Dressing This Year
Stick-of-butter dressing was a term coined by Man Repeller's brand director, Harling Ross, referring to the beigy, butter-hued outfits that fashion girls have been embracing for the past few years. This season, however, we’re pivoting our dairy preferences in favor of nutty oat-milk shades (a subtle difference but a noteworthy one). Off-white, ivory, and pearly hues were spotted in abundance on the S/S 20 runways and more recently during F/W 20 fashion month, confirming that the milky shade has staying power for 2020. Designers from Isabel Marant to Rejina Pyo brought us dreamy (and creamy!) head-to-toe ensembles in oat milk shades that are deliciously elegant and modern (which unquestionably require a steady hand when handling coffee).
The key to pulling off the look is to mix textures within your outfit—a silky ecru skirt paired with a creamy knit top and pearly sandals, for example. Whatever off-white combination you choose, you can guarantee it’ll make for one striking and sophisticated look that can be worn year-round. Scroll below to see the color in action on the runways and on the streets. Then, shop our favorite off-white pieces on the internet.
Rejina Pyo provided us with the chicest summer work outfit inspiration in the form of relaxed ivory suiting.
Christopher John Rogers taught us a lesson in mixing textures and silhouettes within your off-white ensemble.
Ecru hues always look better with a little lace, as seen as Isabel Marant.
This Isabel Marant ensemble is oat-milk dressing at its finest.
Adam Lippes proved a sweater and wide-leg pants are a seriously chic way to pull off the trend.
Max Mara confirms that milky-white hues are here to stay for fall and winter.
The perfect blend of textures.
All you need to pull off a neutral tonal look are jeans, a blazer, and a blouse. (Matching accessories won't hurt, either.)
Opt for slouchy and relaxed silhouettes to add a casual touch to the elegant hue.
Shop the color trend:
We're not letting this charming knit slip from our hands.
Up next, presenting a treasure trove of affordable basics that are cool and comfy too.
Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
-
4 Anti-Trend Outfits I Spot Every Time I'm in Europe
Classic looks that are always in style.
By Natalie Cantell
-
3 Non-Holiday Ways to Wear Velvet This Winter
You're welcome.
By Eliza Huber
-
Hailey Bieber Just Used the TikTok Styling Hack That Will Actually Go the Distance
I'm going to use it this weekend.
By Nikki Chwatt
-
After 15 Years as a Fashion Writer, I Know These Free Style Tweaks Will Make a Big Impact
How to give your wardrobe a new lease on life.
By Emma Spedding
-
4 Dated Sweater Trends I'm Purging From My Small NYC Closet by the Year's End
And the chic knitwear I'm making room for.
By Natalie Cantell
-
Law Roach's World: His New Book, Bag of Choice, and What He Grabs on a Target Run
"[Styling] has made my world so much bigger."
By Jasmine Fox-Suliaman
-
I'm in My 20s—Here Are 6 Style Lessons I Learned to Look More Polished and Grown-Up
Sophisticated styling 101.
By Nikki Chwatt
-
8 Copenhagen Street Style Trends I Plan to Replicate in New York
Pared back yet never boring.
By Nikki Chwatt