The All-Black Summer Shopping Guide: What to Buy If You Can't With Color


(Image credit: @katcollings)

If bright colors and patterns aren't really your thing, then a majority of the trending summer items of the year do not sit well with you. Floral dresses, tie-dye bikinis, and bold separates are never going to find a home in your wardrobe and thankfully for you, they don't ever have to. The color black has received a bad wrap for attracting the sun, making you hotter, and even sometimes as being the most boring hue of them all, but you and I both know that black is in fact the chicest color on the color wheel and the shopping list below proves it. 

Including dresses, bottoms, shoes, swimwear, and more, the comprehensive list of all-black summer shopping will have you feeling excited instead of limited by your favorite color. If you just can't with color, I promise you that you will leave here with a new appreciation for the classic hue and a summer wardrobe that suits you perfectly. 







Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.