New Yorkers Can't Stop Instagramming This One Thing
New York is big in energy but little in dimension, meaning when something happens here, word travels fast. This bustling city is constantly evolving in both architecture, real estate, and (drumroll please) fashion, the Big Apple being where a lot of our favorite sartorial trends have started. While some began out of pure originality, most started out of pure necessity.
New Yorkers have been taking a particular liking to puffer jackets as of late. Is that because it's 30 degrees outside? Probably. But is it also because the puffer jacket is to winter as denim jackets are to all other seasons? Also probably. But we know one thing's for certain: New Yorkers have the best taste when it comes to puffer coats, and they can't stop bragging about it on the 'gram. From mirror selfies to casual street shots, this jacket style is clearly well loved by the NYC locals, and we have a feeling we won't stop seeing these plush pieces on our feeds till spring rolls around.
Ahead, check out some of our favorite puffer jackets looks on the NYC girls who rep them best, plus shop each of their looks.
Up next, shop the celeb-approved boot trends you can buy on a budget.

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.
-
Here's Every Winter 2025 Trend Taylor and Gigi Just Wore With Their Chic Black Coats in NYCJust two best friends with the same taste in coats.
-
I'm a Senior Shopping Editor—29 Pieces I'm Eyeing Ahead of Black Friday That Will Get You Envious Stares and ComplimentsThese are guaranteed to elevate your wardrobe.
-
I Just Found the 4 Chicest Outerwear Trends, From Trench Coats to Faux Fur, for Under $350Cold-weather layers.
-
We Tried The Viral Winter Coat Every New Yorker Owns—Here's Why It Lives Up the HypeFrom our closet, to yours.
-
Looking Stylish This Fall Means Wearing Your Pretty Dresses With This Unexpected ItemHere's how to master the look.
-
Anyone Can Wear a Cardigan, But Only Fashion People Wear Them Like *This*Take note.
-
Forget Flats—Everyone With Good Taste Is Wearing These Boots With Jeans and a JacketPut these on your shopping list.
-
5 Street Style Trends From Milan Fashion Week That Will Be Everywhere This FallTake notes.
-
The Trick NYC Fashion People Are Using to Make "Boring" Jeans-and-Tee Outfits Look Chic This FallJennifer Lawrence was spotted wearing it, proving just how well this styling hack works.
-
Laura Harrier Can't Stop Carrying This Timeless The Row Bag (and No, It's Not a Margaux)One, two, three times in one week.