New Yorkers Can't Stop Instagramming This One Thing

New York is big in energy but little in dimension, meaning when something happens here, word travels fast. This bustling city is constantly evolving in both architecture, real estate, and (drumroll please) fashion, the Big Apple being where a lot of our favorite sartorial trends have started. While some began out of pure originality, most started out of pure necessity.

New Yorkers have been taking a particular liking to puffer jackets as of late. Is that because it's 30 degrees outside? Probably. But is it also because the puffer jacket is to winter as denim jackets are to all other seasons? Also probably. But we know one thing's for certain: New Yorkers have the best taste when it comes to puffer coats, and they can't stop bragging about it on the 'gram. From mirror selfies to casual street shots, this jacket style is clearly well loved by the NYC locals, and we have a feeling we won't stop seeing these plush pieces on our feeds till spring rolls around.

Ahead, check out some of our favorite puffer jackets looks on the NYC girls who rep them best, plus shop each of their looks.

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Up next, shop the celeb-approved boot trends you can buy on a budget

Lauren Eggertsen
Editorial Director

"Copy (200 words): Lauren Eggertsen is currently the editorial director of Who What Where and has worked at the company for nearly seven years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Sydney Sweeney, Lindsay Lohan, and Megan Fox. 


She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Elle.com, HarpersBazaar.com, and Vogue.co.uk. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.