Newsflash: Everyone's Loving This Bra Trend Right Now

Just like handbags, shoes, and denim, the lingerie world has seen its fair share of trends come and go. In particular, it's almost impossible to keep track of the popularity of different bra styles—from push-ups and sports bras to racerback and strapless versions, there are a million iterations to choose from at any given time. But what's in and what's out right now? The verdict: The push-up bra is over, and the bralette is in. And Kendall Jenner agrees too, so it must be true.

Fast Company took an in-depth look at the statistics behind the trend. The site reported on lingerie company True & Co.'s bra fit quiz, which surveyed 2.7 million women. The results showed that four out of five women don't wear push-up bras anymore—instead, they're turning to bralettes. "True & Co.'s push-up sales dropped from 24% to 15% in a single year, while unlined bras—wire-free styles and bralettes—were the company's biggest growth area with its customers," Fast Company reports. So there you have it: Now you know what to shop for the next time your underwear drawer needs an update. 

Want to nix push-ups in favour of ultra-popular bralettes? Scroll down to shop our favourite picks.

Which style do you prefer: a push-up bra or a bralette? Tell us in the comments below.

Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.