Everyone's Been Using This Old-Fashioned Styling Trick at Fashion Week
Matching accessories have always been a thing. In the late '80s and early '90s, the thought of buying bags and shoes that weren't, quite literally, cut from the same cloth would rarely cross one's mind. Fast-forward to today, and we certainly see the appeal. After all, we can barely muster enough energy to get out of bed in the mornings, let alone set aside precious time that could otherwise be spent sleeping to carefully select mismatched add-ons.
It’s little wonder, then, that Kate Middleton, the busy bee that she is, takes comfort in coordinating accessories. And it seems other women share the same sentiment, as we’ve noticed matchy-matchy buys are creeping into the outfit DNA of our favorite fashion girls.
We initially dismissed it was a one-off, but when we clocked several fashion month showgoers employing the same trick, we knew we were onto something. Matching your bag to your dress is fast becoming the season’s styling hack of note, and we’re on board—mainly because it’s set to make getting ready so much easier.
Be it using the exact same print or fabric or simply a complementary hue, hold your bag up to your dress, and if it blends in, you’re on the right track.
The best part? There are plenty of matching dresses and bags to be had for every occasion and budget, meaning everyone can get in on the action.
From It prints to rather extra feather detailing, keep scrolling to shop our edit of the best outfit-simplifying duos available now. Then, start thinking about what you’re going to do with all that extra time on your hands.
Shop the trend:
This post originally appeared on Who What Wear UK. Next up, shop 24 of this week’s new arrivals.

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
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