The Olsens Have Some Important Fashion News

Mary-Kate and Ashley have some major news to share—and no, it has nothing to do with Fuller House. The press-shy sisters just gave a rare interview to WWD about their plans to further develop their Elizabeth and James brand, plans that include international growth and expansion of all product categories. But by far the most exciting announcement is the launch of Elizabeth and James's first-ever retail store, which will open at The Grove in Los Angeles this July.

“There’s so much foot traffic there," Ashley told WWD. "We were born and raised in Los Angeles, so for us, it’s where our customer is. The customer’s already there; she doesn’t need to drive."

According to WWD, the space will be 3000 square feet and offer clothes, jewellery, accessories, sunglasses, fragrances, and even some vintage wares. And with that news, we're officially counting down the days to July. Click here to read the full interview over at WWD. 

To celebrate the amazing news, scroll down to shop our favourite Elizabeth and James picks!

Which of the Olsens' brands do you love the most? Tell us in the comments below!

Opening Image: Broadimage/Rex/Shutterstock

Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.