M&S Isn't Doing Black Friday—But I Found 22 Secret Deals That Are Worth Seeing
Now that we’re fully in the swing of winter , it’s time to admit that the sales are just around the corner. In fact, some have already arrived. M&S's sale is one of them, with the retailer having recently discounted 100s of their bestsellers as part of a week of festive offers across fashion, homeware, beauty and more.
As advocates of smart shopping , here at Who What Wear we find it pays to be prepared when it comes to these sorts of shopping events. With plenty of retailers flooding your inbox with often too good to be true offers and discounts, it can be easy to fall into the I-need-this-beacuse-it’s-discounted trap.
So, I thought I'd lend a hand and whip up the ultimate list of M&S classics that are in the sale right now, because if there's one thing I've learnt over the years, it's that none of us need extra stress (or temptation) during sale periods. As regular readers will know, M&S is one of our favourite high street giants for good quality, well-executed wardrobe heroes that are affordable, too. With an abundance of classic pieces in its midst, from camel coats to cashmere , it has cemented itself as a go-to destination for, well, just about everything your wardrobe could need. So, it makes sense that the whole Who What Wear team get very excited when the retailer drops a sale.
Sam wears a leather shirt and wide-leg trousers from M&S.
Keep scrolling to find out what's worth snapping up and what we're shopping in the M&S sale. Because ultimately, we're all for investing in stylish, long-lasting pieces that we're sure to love forever, whether we pay full or reduced price for them. Enjoy!
What is Black Friday?
Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.
When Is Black Friday 2025?
When does Black Friday 2025 end?
Black Friday will fall on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.
Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.
What is Cyber Monday?
Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.
When is Cyber Monday?
In 2025, Cyber Monday lands on Monday 1 December, and we expect this to be the final day of sales for the Black Friday Weekend.
SHOP THE BEST BUYS REDUCED IN M&S'S SALE:

Poppy joined the Who What Wear UK team as managing editor in 2022. After graduating from university with a degree in English literature, she worked for several publications, including Women's Health, The Times and Marie Claire.
As WWW UK’s managing editor, Poppy looks after the content calendar and all output across the brand, in addition to working with contributors and supporting with social media planning, branded content, marketing and brand strategy. A keen eye for detail means Poppy oversees the production of tentpole moments such as special issues, events, gift guides and more. You won’t find many articles by Poppy on site, but when you do there’s no doubt they will either be focused on dresses, handbags or classic high-street buys she shares with her mum. Or better yet, all three!
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