6 Genius Outfit Ideas From Madewell's Fall Campaign
Which six words would you use to describe yourself? Well, Madewell set out to answer that question when it comes to what defines the brand and its customers. The result: tomboy, effortless, sexy, unexpected, cool, and artful. Those themes were the starting point for Madewell's amazing new fall campaign, which was just released today. Each image corresponds to one of the words, and if you're anything like us, you'll have a hard time choosing your favorite one.
Shot in Lisbon, Portugal, the campaign features model Constance Jablonski showing off the brand's very best fall wares. Of course, there are plenty of styles you have come to know and love from the brand, like amazing striped sweaters and perfect plaid shirts, but there are also unexpected pieces thrown into the mix as well, including embellished jeans and a stylish update on the fanny pack.
Scroll down to see the six words that define Madewell girls, and shop the brand's new fall campaign!
Rivet & Thread La Crop Turtleneck ($52) and Madewell Suede Zip Mini Skirt ($198)
Madewell C!ao Sweatshirt ($70) and Rivet & Thread Embroidered Star Jeans ($225)
Madewell Monsieur Coat ($248) and C!ao Graphic Tee ($35)
Madewell Central Shirt in Gingham Check ($70) and Wide-Leg Crop Jeans ($135)
Madewell Striped Lace-Up Sweater ($98) and Langford Wide-Leg Crop Pants ($60)
Madewell Ribbed Sweater Top ($60) and The Lisbon O-Ring Saddlebag Pouch Belt ($78)
Which outfit is your favorite? Tell us in the comments below, and then shop Madewell's entire fall collection!
Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
-
My Friends Always Ask for Shopping Recs—30 Items From Zara, Madewell, and Free People I Suggested
Suede, knits, and sequins ahead.
By Caitlin Burnett
-
5 2025 Trends I'm Already Shopping on Cyber Monday From COS, Madewell, and Abercrombie
I'm stocking up while deals are hot.
By Ana Escalante
-
Drop Everything: Madewell x Alexa Chung Part Two Has Arrived
Corduroy and satin are here to save the day.
By Ana Escalante
-
The Cyber Monday Sales Are Here—This Is Everything I'm Loving From Madewell, Revolve, and H&M
Don't sleep on these discounts.
By Chichi Offor
-
My Friend Wants a Chic Wardrobe—I Sent Her These Black Friday Fashion Deals
Discounted gems from Nordstrom, Zara, J.Crew, and more.
By Jennifer Camp Forbes
-
I Just Found the Most Luxe-Looking Sweaters From Gap, Madewell, and J.Crew—And They're All on Sale
Up to 50% off.
By Judith Jones
-
I Have a Feeling These 30 Zara, Madewell, and J.Crew Items Will Sell Out by November 30
Haul incoming.
By Grace O'Connell Joshua
-
Friend to Friend: You're Going to Look Incredibly Chic Wearing These (Sale!) Finds From Madewell, J.Crew, and Banana Republic
Blazers, boots, button-downs and more.
By Judith Jones