The Cool Denim Trend Fashion People Are Wearing on Repeat This Year

It's hard to remember a time where I wasn't a fan of jeans in a lighter wash. I've always found them easy to mix with either bright colors or neutrals, giving a variety of outfit options fitting to the look I was going for, something I never quite got from darker wash denim. While jeans are a classic item and different shades are constantly being worn, it's no secret that more fashion folk have been bringing out their lighter styles with a majority of their outfits, and I'm 100% on board with it. It gives a cool and laid-back twist to any ensemble, and who doesn't want that? 

To showcase the vibe further, I'm showcasing 10 fashion girls wearing light jeans that have already given me even more ways to re-wear the pair sitting in my closet right now. There are never too many options, right? Keep scrolling for more, and shop the best jeans while you're at it.


(Image credit: @champagnemani)

Style Tip: Layer a collared tip under a cardigan or top to add a little further dimension to your outfit.


(Image credit: @mariaalia)

Style Tip: Just because an outfit is casual, doesn't mean it can't be cool. A cool purse and hat can take your look up another level.



Style Tip: If you want to make your T-shirt, jeans, and sneakers a little more forward-looking, a leather jacket will do the job. 


(Image credit: @raennlangas)

Style Tip: When in doubt, opt for double-denim. It's a much more subtle take on the Canadian tuxedo with the shade of blue on a lighter note, making it easier to wear, in my opinion.


(Image credit: @amaka.hamelijnck)

Style Tip: If you're going for a more tonal look, pair light-wash denim with muted tones like creams and matching blues. 


(Image credit: @kristengracelam)

Style Tip: If a blazer is too much for you, a cozy cardigan in a fun shade is way to add the more fashion-girl look to the outfit. 


(Image credit: @symphonyofsilk)

Style Tip: Never doubt the sweater-and-jeans combo. It always works. 


(Image credit: @annelauremais)

Style Tip: Sometimes keeping it minimal is best. 


(Image credit: @aimeesong)

Style Tip: Don't be afraid to play around with colors and prints you usually wouldn't wear. Light-wash denim mixes well with the majority. 


(Image credit: @emilisindlev)

Style Tip: Like I always say, accessories make everything better. Add a fun hat like a beret or bucket hat and a unique bag, keeping the outfit wearable but with trendy touches. 

Shop more light-wash jeans:

This story was originally published at an earlier date and has since been updated. 

Next, This Is the Truth: These Are the 30 Most Popular Anti-Trend Finds of the Season

Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.