How Fashion People Will Wear the New Millennial Pink
Step aside, blush tones. There’s a new pastel shade we’re ready to embrace this year. Ever since Pantone announced the 2018 Color of the Year (Ultra Violet), all shades of purple have been on our minds. But it’s the lighter shade of the color that’s catching our eyes. Mark our words: Dreamy, Insta-worthy lavender is about to be everywhere. In fact, fashion girls are already embracing the color. Keep scrolling for instant outfit inspiration that incorporates the lighter shade of year’s It color.
Give the suiting trend a fresh update in this bold color.
The streetwear crowd will embrace lavender like this in their outfits.
Fashion girls won’t just be testing out the color trend, they’ll be playing with equally vibrant hues to create cool color combos.
We’re really into the colorful-sock trend, and this look is a perfect example of how to pull it off. Our tip? Wear them with open-toed sandals.
This is one we’ve never thought of before: Opt for a more neutral palette when testing out colorful tights.
Lavender looks extra good when rendered in luxurious satin.
We’ll be swapping all our coats for extra-furry toppers in this pastel tone.
For nights out, swap your typical LBD with something a little bolder.
Not into getting dressed up? Keep things classic and wear a lavender sweater with an all-black ensemble.
If there’s one combination we can’t get enough of, it’s the unexpected pairing of purple and yellow.
The color pairs so well grey checks.
You can’t go wrong with a classic jeans-and–ankle boots outfit.
Take your puffer coat to new heights in the pretty purple shade.
Slip into a silky dress—the color looks so cool in rich, iridescent fabrics.
Pairing a sophisticated dress with sneakers makes for a match made in heaven.
Leather pants and edgy boots toughen up a dream coat like this.
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.
-
4 Anti-Trend Outfits I Spot Every Time I'm in Europe
Classic looks that are always in style.
By Natalie Cantell
-
3 Non-Holiday Ways to Wear Velvet This Winter
You're welcome.
By Eliza Huber
-
Hailey Bieber Just Used the TikTok Styling Hack That Will Actually Go the Distance
I'm going to use it this weekend.
By Nikki Chwatt
-
The Pretty 2025 Color Trend That'll Dethrone Burgundy Just Got a Major Endorsement
A celebrity endorsement, that is.
By Allyson Payer
-
After 15 Years as a Fashion Writer, I Know These Free Style Tweaks Will Make a Big Impact
How to give your wardrobe a new lease on life.
By Emma Spedding
-
These Are the Buzzy Color Trends Everyone Will Wear With Jeans in 2025
Prepare your wardrobe.
By Natalie Cantell
-
4 Dated Sweater Trends I'm Purging From My Small NYC Closet by the Year's End
And the chic knitwear I'm making room for.
By Natalie Cantell
-
Sugilite Is the Rich-Looking Color Trend That'll Take Over in 2025
It's a royal staple.
By Drew Elovitz