I'm Always Looking for the Best of the Best—These 30 Items Are It

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Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items. 

Some say being picky is a bad thing, so I like to call myself selective. I’ll admit I have really high standards, but they’re especially high when it comes to fashion and beauty products. I want my investments to be worth it! They have to be good quality, stylish, efficacious, and within my personal budget. Some might say this is a tall order, but the good news is that I find these hidden gems for a living. I won’t stop until I find the best of the best out there, and I think these next 30 items really fit the bill. Below, you’ll find on-trend fashion pieces for spring (that you can easily wear right into summer), staple wardrobe accessories, tried-and-true beauty products, and lots more. Happy shopping!

Natalie Gray Herder
Editor, Branded Content

Natalie Gray Herder is an Editor on the branded content team at Who What Wear. Originally from Los Angeles, Natalie decided to make the move to NYC after graduating from Loyola Marymount University in 2019. She is an avid researcher, reader, and explorer in and out of the office. She is inspired by the street style of her fellow New Yorkers and her laid-back roots in California.